Do you know that mobile apps account for 89% of the mobile media time while only 11% of the time is spent on websites? Today mobile apps present a plethora of opportunities for businesses as they can leverage a vast growing smartphone user base.
According to developer stats, there's an average of 2.7 billion smartphones in the world. And if we look at the market growth, mobile apps are projected to hit $188.9 billion in revenue by this year.
Pondering how you could grow your business? Mobile apps can be the right answer. Each business focuses on three basic concepts; promote sales, build a reliable customer base, and improve the efficiency level of the company.
Mobile applications have helped in achieving these goals to a greater extent. Today, from customer relationship management to facilitating payments, mobile apps are playing an important role in boosting business development.
Through this article, I am going to tell you how mobile apps are helping businesses to take a competitive edge.
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How Mobile Apps Help Businesses Grow?
The growth and success of the business depend mainly on customer service and management strategies as well as good communication and smart marketing plans.
Mobile applications can make all these facts easily accessible anytime and anywhere. With the development of smartphones and technologies, the range of various applications has also increased.
Here are the core reasons why you should promote the growth of your business with the help of mobile apps.
1. Mobile Apps Boost Branding
Since your company logo and slogan appear on your customers' mobile screens, it is virtually impossible not to remember whenever they need your products or services. This will provide an added bonus against your rivals, who have not adopted this business strategy yet.
If you want a quick brand boost or recognition, creating a mobile app is an excellent way to help enhance your business branding and overall reputation.
To make your app unique, you can also hire mobile app developers in India to create visually appealing and feature-rich apps for your businesses.
2. Reaching Customers Far and Wide
In just a decade, how many startups have become global names? There are practically too many out there. A large proportion of these small businesses take benefit of the mobile revolution by providing accessible apps to their clients for a better shopping experience.
Mobile applications can play an essential role in reaching more customers in locations and countries, ranging from offering local to a global audience. Businesses are hiring ecommerce development companyto promote their business and increase their ROI to drive from rest of the world through customised apps.
Thanks to the mobile application, you are no longer required to cater only local buyers. Furthermore, you can build an even better brand presence in distant locations without the need to relate to the regional competition.
Geolocation technologies such as geofencing and beacons have paved the way for location-based marketing, making it possible for marketers to engage users contextually.
When it's time to expand the customer base, you don't have to hunt in the dark. App analytics will help you to find your target audience.
With mobile application presence, you can keep in touch with users continuously. Mobile presence makes your store readily available at the fingertips of your audience at all times.
3. Direct Marketing
Mobile applications provide the best direct marketing opportunities for businesses. With this, you will be able to get more and quick information about your users by just looking at their geographical locations.
Providing customers with the necessary information about their products and services is also relatively easy through the mobile application.
By creating separate folders such as product specifications, latest functionalities, special discounts, and others, you can share the required information quickly and promote your products and services easily.
Clients and customers can also find it smooth to scroll through all the tabs from their mobile phones by sitting at a park, office or bus stop. Therefore, marketing through mobile applications is more comfortable and direct than other marketing mediums.
Additionally, tasks like push notifications can bring you closer to the audience through direct interaction. Therefore, with the help of mobile applications, brands can remind customers about services, products and other promotional offers when necessary.
4. Generate More Sales
You can generate more sales with a mobile app then you were doing from a website, hotline or a physical store. Mobile apps make it much easier for users to place orders, and they also find it easy to find the products they need.
There are many more reasons for launching a mobile app for your business. Mobile apps are an excellent investment in terms of happy customers and increased revenue.
Mobile applications come with standardized functionalities and fulfilment capabilities. These features provide an additional channel to gain revenue outside of earnings from the website.
With the help of functions such as a call to action for products and services, you can engage your visitors in a few easy clicks.
Small businesses can earn extra revenue from app users by charging them for having no advertising options and with in-app mode or to upgrade phones, etc.
5. Boosts operational efficiency
Operational efficiency is one of the critical elements of small businesses. When mobile applications are introduced to small companies, it is supposed to boost operational efficiency levels. Operating costs can ruin the entire budget of business anytime.
With the help of mobile applications and following the right mobile app development process steps, companies can reduce the respective operational costs.
Mobile apps are an excellent way to elevate your functionality as a business. They provide you with a more advanced and efficient platform for performing some complex activities, such as placing orders, selling and paying.
Mobile applications can fill large gaps between the business and the channel and provide a highly functional channel of communication, which adds to the operational efficiency of small businesses.
Therefore, for small businesses looking to increase their operational efficiencies, mobile apps prove to be a life saviour.
6. Improved Customer Experience
Customer service is a differentiator for any business, and mobile application aids in delivering exceptional customer service. Mobile apps help customers reach a business at any time with any concern, question, problem and feedback from their comfort zone.
Two-way communication that can be established with the help of a mobile app helps build customer loyalty and retain customers.
Your customers can leverage from being able to use their products/services whenever they want. This is especially true if you do not have a helpline available 24*7.
Your app may include a feature where they can contact you day or night, and without necessarily visit your website.
7. value to the business
The most crucial benefit small businesses can get by developing a mobile app is adding value to the business. Apps have proved to be a robust platform that allows customers to interact with the business.
Mobile apps provide users with loyalty systems and referral programs that help promote the app and business. Along with adding value to the business, mobile applications integrate the latest technologies and convenience for users.
By upgrading the mobile app, users can be made aware of new promotional offers that push customers to engage with businesses. Therefore, mobile applications add value to the company, which enhances the growth of small businesses.
Do you know 94% of the top 50 retailers in the US had at least one mobile app? Mobile applications now represent the most well-known digital space with the most remarkable customer engagement.
A large portion of time is spent on mobile applications, and it provides an excellent opportunity for businesses to tap new customers and niche markets.
As the opportunity increases, business apps must provide a unique user experience to make a lasting impact.
Final Takeaway
A well-crafted mobile app can set a business on an exponential growth trajectory. If you want your business to develop uniquely and long-term customer engagement, investing in developing a mobile app would be a wise move.
However, developing a robust mobile app is not as easy as it seems, partnering with a skilled mobile app development company in India is essential so that you can place your business among the rest.
Simple, fast, and smooth mobile app with your brand name and products will give you wings of success in the long run.
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