Where are the readers of DEV from?

As far as I know DEV does not provide information about the visitors to the site, so I looked at the data collected by SimilarWeb

There might be some slight differences among the numbers as some of the reports are averaging the last 3 months, some for the "month to day". Even the percentages fluctuate quite a bit from month to month.

Here is what I saw on Nov 24, 2022:

Topic	Value	Comment
Global rank	7,162
Country rank	3,730	India, which is the biggest source of visitors
Category Rank	123	Computers Electronics and Technology / Programming and Developer Software
Total monthly visits	13 M	average of last 3 months
Page Views	20.51 M
Pages per visit	1.58	Total monthly visits / Page Views
Monthly unique visitors	5.868 M
Bounce rate	76.72 %
Visit duration	1:33 min

Top countries

#	Country	Percentage
1	India	10.25%
2	USA	9.94%
3	Vietnam	4.06%
4	Poland	3.63%
5	Brazil	3.59%
6	Germany	2.94%
7	France	2.82%
8	Turkey	2.82%
9	Indonesia	2.15%
10	Nigeria	2.01%
11	United Kingdom	1.94%
12	Russia	1.57%
13	Canada	1.55%
14	Argentina	1.49%
15	Czech Republic	1.46%
16	China	1.43%
17	Spain	1.37%
18	Colombia	1.36%
19	Netherlands	1.23%
20	Bangladesh	1.22%
21	Sweden	1.20%
22	Ukraine	1.16%
23	Thailand	1.12%
24	Australia	1.07%
25	Philippines	1.06%
26	Mexico	1.04%
27	Pakistan	0.98%
28	Italy	0.85%
29	Egypt	0.85%
30	Switzerland	0.82%
31	Taiwan	0.81%
32	Georgia	0.76%
33	Singapore	0.76%
34	Korea, Republic of	0.75%
35	Hungary	0.74%
36	Japan	0.74%
37	Iran	0.73%
38	Hong Kong	0.72%
39	Israel	0.71%
40	Norway	0.70%
41	Chile	0.69%
42	Finland	0.68%
43	Morocco	0.66%
44	Malaysia	0.66%
45	Nepal	0.66%
46	Belgium	0.65%
47	Romania	0.62%
48	Portugal	0.61%
49	Bulgaria	0.58%
50	Sri Lanka	0.57%

What I always miss from these tables is visitor/capita for each country. It should not be too hard to add and in some cases knowing that could be also interesting.

Maybe not useful for marketing, but for general knowledge.

In any case, some of the numbers here are very surprising. Maybe they are skewed because of the method of data collection of SimilarWeb. I can't be sure.

Marketing Channels

Source	%
Organic Search	69.78
Direct	23.34%
Referrals	4.64%
Social	2.54%
Email	0.79 %

If I understand this correctly, "Direct" means people who are typing in dev.to in the address-bar or maybe having it in their bookmarks.

Organic Search is mostly Google with some DuckDuckGo and a tiny bit Bing.

Top Referring sites

As I understand this is the division of the 4.64% mentioned under "Referrals" in the "Marketing Channels" table.

#	Site	%
1	api.daily.dev	53.55%
2	github.com	12.18%
3	search.brave.com	9.78%
4	app.daily.dev	2.55%
5	medium.com	1.21%
6	dormoshe.io	0.79%
7	presearch.com	0.72%
8	inoreader.com	0.64%
9	you.com	0.62%
10	codecademy.com	0.53%
11	roadmap.sh	0.52%
12	commclassroom.org	0.49%
13	platzi.com	0.42%
14	yandex.ru	0.40%
15	qiita.com	0.33%

Social Traffic

As I understand this is the division of that 2.54% mentioned under "Social" in the "Marketing Channels" table

Site	%
Facebook	28.43 %
Twitter	23.71 %
YouTube	20.70 %
LinkedIn	13.56%
Reddit	7.59 %
Other	6.01 %

Sources

This, as I understand, is a table where all the sourced of visits can be seen together (unlike the categorization above)

Source	%
Google search	65.47 %
Direct	21.34 %
api.daily.dev	2.83 %
DuckDuckGo	2.14 %
Image search	1.16 %
Email	0.79 %
Facebook	0.72 %
Bing Search	0.60 %
Twitter	0.60 %
github.com	0.59 %

Device

Device	%
Desktop	85.01 %
Mobile	14.99 %

Gender

Gender	%
Male	76.35 %
Female	23.65 %