When we started working on Food Festival 3, we weren’t thinking about “target audiences” in the traditional sense. We weren’t aiming at kids, or at hardcore gamers, or even at casual players.
We were aiming at everyone.
At anyone who wants to slow down, create something playful, and feel good for a few minutes.
At people of all ages — including kids, but not only kids.
🎯 Designing for Humans, Not Just Segments
There are plenty of cooking games on the market. Most of them fall into two categories:
Stressful, fast-paced time management games with countdowns, queues, upgrades, and unlock pressure (think Cooking Fever, Cooking Madness).
Oversimplified kids cooking games with little agency, built more as distractions than as games.
We felt there was space for something softer.
So we built Food Festival 3 as a calm, cozy cooking simulator. A game where flipping a burger feels like meditation. Where players can decorate a burger shop, mix ingredients, and customize their own food truck — without ever feeling rushed.
No timers.
No “energy.”
No ads.
No stress.
Just satisfying loops, predictable systems, low-friction UX, and comforting feedback.
🧠 Why Adults Need Calm Games Too
Many of us build or play games that are designed to stimulate, engage, convert, retain. But sometimes what people really need is a space to breathe.
We wanted Food Festival 3 to be that space.
For adults who are overstimulated from work or parenting.
For players who don’t want to chase achievements.
For people who just want to relax.
That’s why we focused on:
✨ Low-pressure gameplay
✨ Soft colors and animations
✨ Rhythm and predictability
✨ Smooth drag-and-drop cooking flow
We didn’t want to optimize for retention. We wanted to optimize for comfort.
👨👩👧 Shared Play Without Labels
Even though the game is built with adults in mind, it’s also fully accessible to kids — and more importantly, to families.
We’re not marketing it as a “family game” or an “educational app.”
But we intentionally made it a space that:
Parents and kids can enjoy together
Doesn’t talk down to children
Sparks curiosity instead of teaching
It’s a game where you can build your burger cooking flow, then pass the phone to your child and keep playing together — seamlessly.
That shared screen time, without pressure or goals, is powerful. And rare.
🍳 Designing a Bridge to Real Life
We didn’t gamify cooking to replace the real thing.
We designed it in a way that might encourage it.
The visuals are fun but grounded. The ingredients are real. The steps follow logical cooking processes. It’s not about collecting stars or unlocking gadgets — it’s about making something delicious and feeling good doing it.
If a child plays the game and later says, “Can we make this together?” — then we’ve done our job right.
We believe cooking games for kids, burger makers, and even free kitchen games can spark real-world connection — not just screen time.
💡 Final Thought: Calm Is a Feature
In a world where most mobile games compete for attention, we’re making one that gives it back.
Food Festival 3 is about slowing down, feeling something soft, and maybe even bringing people a little closer together.
That’s our design philosophy.
That’s our metric for success.
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