The biggest delay on any web project I've worked on has never been the code. It's the content. You build the site, hand over the content checklist, and then you wait. Sometimes for weeks. Sometimes for months. The "almost ready to launch but still waiting on the about page" project has been a constant in my career.
AI has mostly fixed this, and honestly, it might be one of the best things to happen to web development in years. Clients who used to agonise over every sentence can pull together a first draft in an afternoon. People who didn't know where to start describing their own business have something to push against. Briefs are sharper, projects move faster, and the perma-stalled "we'll send the copy next week" loop has properly broken.
So that's the good news. The other side of it is that working with AI-generated content is its own thing, and the wider AI push from platforms like WordPress is shifting the job in ways I think are worth talking about.
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