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Allan Niñal
Allan Niñal

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How I Automated My Content Creation: From 4 Hours of Manual Work to 8 Minutes of AI Magic

As a content creator, I was spending 3-4 hours every week manually reading newsletters and brainstorming headlines for my content. That's when I decided to build an AI automation system that does this work for me—and generates better results than I could manually.

Here's the complete breakdown of my 14-module Make.com workflow that automatically transforms any RSS content into both viral headlines and LinkedIn posts.

Table of Contents


The Content Creation Problem Every Creator Faces {#the-problem}

I was stuck in this weekly routine:

Manual Content Research Process:

  • ⏱️ 2-3 hours reading newsletters and industry content
  • 📝 1 hour brainstorming headlines from the content
  • ✍️ 30 minutes writing LinkedIn posts
  • 📊 30 minutes organizing everything in spreadsheets
  • 😤 Inconsistent quality depending on energy and mood
  • 🔍 Missing opportunities due to information overload

The math was brutal: 4+ hours per week of manual content work that could be automated, plus the opportunity cost of missing great content while I was busy processing other pieces.

As someone who's been building automation systems, this screamed "AI opportunity" to me. Why manually extract value from content when Claude AI can systematically analyze and transform it?


My AI-Powered Solution: Dual-Path Content Automation {#the-solution}

Instead of manual content processing, I built a 14-module Make.com system that automatically monitors RSS feeds and creates both viral headlines and LinkedIn posts using advanced AI frameworks.

System Overview

RSS Monitor → Content Processing → AI Router
                                     ↙️        ↘️
                        LinkedIn Posts    Headlines Generator
                             ↓                    ↓
                      Social Calendar      Content Database
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What the System Generates

Path 1: LinkedIn Post Creation

  • Journalistic tone posts under 175 words
  • Bullet point formatting for easy reading
  • No emojis or hashtags (clean professional look)
  • Smart scheduling with date management
  • Image handling for visual content

Path 2: Headline Generation

  • 10 unique headlines per source article
  • 25+ framework variations (Skills, Tools, Traits, etc.)
  • Target audience specification in each headline
  • Outcome-focused messaging
  • Viral potential optimization

System Architecture & Complete Code {#architecture}

Core Workflow Structure (14 Modules)

Main Processing Pipeline:

  1. RSS Trigger - Monitors content feeds
  2. HTTP Fetch - Retrieves full article content
  3. HTML to Text - Converts to clean text
  4. Text Cleanup - Removes links and formatting
  5. Smart Router - Splits into dual processing paths

Path A: LinkedIn Post Generation (Currently Disabled)

  1. Sleep Delay - Rate limiting for API calls
  2. Claude AI Post Creator - Generates LinkedIn content
  3. Schedule Lookup - Finds next available posting slot
  4. Content Router - Handles image vs text-only posts
  5. Airtable Storage - Saves to social media calendar

Path B: Headlines Generation (Active)

  1. Claude AI Headline Generator - Creates 10 headlines with frameworks
  2. Text Formatter - Adds hashtag separators
  3. Array Creator - Splits into individual headlines
  4. Database Iterator - Stores each headline separately

Module 1-5: Content Processing Foundation

{
  "rss_monitor": {
    "module": "rss:TriggerNewArticle",
    "parameters": {
      "url": "your-newsletter-rss-feed.xml",
      "maxResults": 150,
      "gzip": true
    },
    "triggers": "every_15_minutes"
  },

  "content_fetcher": {
    "module": "http:ActionSendData", 
    "mapper": {
      "url": "{{rss.url}}",
      "method": "get",
      "contentType": "text/html",
      "gzip": true
    }
  },

  "html_to_text": {
    "module": "regexp:HTMLToText",
    "mapper": {
      "html": "{{http.data}}",
      "newline": "lf",
      "uppercaseHeadings": true
    }
  },

  "text_cleanup": {
    "module": "regexp:Replace",
    "mapper": {
      "text": "{{htmlToText.text}}",
      "pattern": "\\[.*?\\]",
      "value": "   ",
      "global": true
    }
  }
}
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Module 6-10: LinkedIn Post Generation

{
  "linkedin_post_generator": {
    "module": "anthropic-claude:createAMessage",
    "mapper": {
      "model": "claude-3-opus-20240229",
      "max_tokens": 4060,
      "temperature": 1,
      "messages": [
        {
          "role": "user",
          "content": `Write me a LinkedIn post about [{{rss.title}}]

Output Guidelines:
[1. Only include the LinkedIn post and nothing else.
2. Start your response immediately with the LinkedIn post.
3. Don't preface the output with anything.
4. Include bullet point lists in your response.
5. Add a paragraph break after every sentence.
6. Keep sentences under 12 words.
7. Keep it below 175 words total]

Formatting Guidelines:
[1. Don't include emojis  
2. Add two line breaks in between every block of text.
3. Don't include hashtags
4. Add a paragraph break after every sentence]

Provide your output in a journalistic tone.

Article: {{cleanText.text}}`
        }
      ]
    }
  },

  "schedule_lookup": {
    "module": "airtable:ActionSearchRecords",
    "mapper": {
      "base": "your-social-media-base",
      "table": "social-calendar",
      "view": "LinkedIn",
      "fields": ["Scheduled Date"],
      "maxRecords": 1
    }
  }
}
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Module 11-14: Advanced Headlines Generation

{
  "headline_generator": {
    "module": "anthropic-claude:createAMessage", 
    "mapper": {
      "model": "claude-3-opus-20240229",
      "messages": [
        {
          "role": "user",
          "content": `Write me 10 headlines about:

Topic: {{rss.title}}

Separate every headline with a hashtag.

Instructions:
[1. Make the headline as clear as possible.
2. List the target reader in the headline
3. Use one of the frameworks below
4. Make the headline as precise and specific as possible
5. Include the outcome that the reader will achieve in the headline]

Framework Options:
["Skills, Tools, Traits, Steps, Goals, Books, Habits, Stories, Quotes, Secrets, Insights, Benefits, Lessons, Reasons, Creators, Routines, Mistakes, Podcasts, Examples, Questions, Inventions, Templates, Resources, Challenges, Frameworks"]

Examples of Great Headlines:
[1. Real Estate Buying Tips For 18-Year Olds To Start Generating $1,000 Per Month In Passive Rental Income Before You Graduate College
2. Bitcoin Podcasts For Cryptocurrency Beginners That Will Help You 'Speak Blockchain' Fluently  
3. Shoe Brands That Are Terrible For The Environment: If You Want To Save The Rainforest, Gen-Zers This Is For You]`
        }
      ]
    }
  },

  "headline_processor": {
    "modules": [
      {
        "name": "regexp:Replace",
        "purpose": "Format hashtag separators"
      },
      {
        "name": "util:SetVariable2", 
        "purpose": "Create array from formatted headlines"
      },
      {
        "name": "builtin:BasicFeeder",
        "purpose": "Iterate through each headline"
      },
      {
        "name": "airtable:ActionCreateRecord",
        "purpose": "Store individual headlines in database"
      }
    ]
  }
}
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Advanced Headline Generation Frameworks {#frameworks}

The system uses 25+ proven frameworks to generate viral headlines:

Content-Type Frameworks

  • Skills - "5 Python Skills That Will Get You Hired at Google"
  • Tools - "AI Writing Tools for Content Creators Who Want to 10x Their Output"
  • Steps - "7 Steps to Launch Your SaaS Without Any Coding Experience"

Audience-Specific Frameworks

  • Traits - "Leadership Traits of CEOs Who Built Billion-Dollar Companies"
  • Habits - "Morning Habits of Successful Entrepreneurs That You Can Start Today"
  • Routines - "Daily Routines of Top Performers in Silicon Valley"

Value-Driven Frameworks

  • Benefits - "Hidden Benefits of Remote Work That Companies Don't Want You to Know"
  • Secrets - "Productivity Secrets From Tech Leaders That Actually Work"
  • Insights - "Customer Research Insights That Will Transform Your Product Strategy"

Learning-Focused Frameworks

  • Lessons - "Hard-Learned Lessons From Failed Startups That Could Save Your Business"
  • Mistakes - "Common Marketing Mistakes That Are Killing Your Conversion Rates"
  • Examples - "Real Examples of Cold Emails That Generated $100K+ in Revenue"

Resource & Reference Frameworks

  • Books - "Business Books That Every Entrepreneur Should Read Before Age 30"
  • Podcasts - "AI Podcasts for Developers Who Want to Stay Ahead of the Curve"
  • Templates - "Email Templates That Convert 40% Better Than Industry Average"

Goal & Challenge Frameworks

  • Goals - "Realistic Fitness Goals for Busy Professionals Over 40"
  • Challenges - "Content Creation Challenges That Will Grow Your Audience in 30 Days"
  • Questions - "Interview Questions That Reveal if a Developer Is Actually Senior-Level"

Expected Results & Performance Analysis {#results}

Time Savings Breakdown

Task Manual Process AI-Automated Time Saved
Newsletter reading 2-3 hours 5 minutes 2.75 hours
Headline brainstorming 1 hour 2 minutes 58 minutes
LinkedIn post writing 30 minutes 1 minute 29 minutes
Content organization 30 minutes 0 minutes 30 minutes
Weekly Total 4-5 hours 8 minutes 4+ hours saved

Content Quality Improvements

Headline Generation:

  • 10 headlines per article vs 2-3 manual attempts
  • Consistent framework application vs random approaches
  • Target audience specification in every headline
  • Outcome-focused messaging for higher engagement

LinkedIn Posts:

  • Consistent tone and formatting across all posts
  • Optimized length (under 175 words for better engagement)
  • Professional structure without emoji clutter
  • Smart scheduling prevents content conflicts

ROI Analysis

Manual Content Creation:

  • 4 hours/week × $75/hour = $300/week opportunity cost
  • Inconsistent quality and missed opportunities
  • Limited to processing 3-5 articles per week

AI-Automated System:

  • Claude AI: $0.15/week (10 articles × $0.015 each)
  • Make.com: $9/month automation platform
  • Weekly savings: $295+
  • Annual savings: $15,340+

Plus the ability to process 10-20+ articles per week consistently.


Advanced Features & Customizations

Smart Scheduling System

// Automatic date management for content calendar
const scheduleLogic = {
  "find_last_post": "Query Airtable for latest scheduled date",
  "calculate_next": "Add 1 day to avoid conflicts", 
  "handle_weekends": "Skip Saturday/Sunday for business content",
  "manage_holidays": "Built-in holiday detection"
};
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Content Quality Filters

// Ensure only high-quality content gets processed
const qualityFilters = {
  "minimum_length": "Articles must be 500+ words",
  "image_detection": "Separate processing for visual content",
  "duplicate_prevention": "Check against existing database",
  "relevance_scoring": "AI-powered topic relevance"
};
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Multi-Platform Expansion

// Ready for expansion to other platforms
const platformTemplates = {
  "twitter": "280-character optimized threads",
  "facebook": "Casual tone with engagement hooks",
  "instagram": "Visual-first with caption focus",
  "youtube": "Video script templates"
};
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Common Implementation Challenges & Solutions

❌ RSS Feed Reliability Issues

Problem: Some newsletters don't have reliable RSS feeds
Solution: Use webhook alternatives or manual content input modules

❌ API Rate Limiting

Problem: Claude API limits can slow down processing
Solution: Built-in sleep delays and queue management

❌ Content Quality Variations

Problem: Not all newsletter content is suitable for headlines
Solution: AI content scoring and manual review workflows

❌ Database Organization

Problem: Managing hundreds of generated headlines
Solution: Smart categorization and status tracking systems


Get the Complete System {#get-system}

Option 1: Build It Yourself (6-8 hours)

Use this tutorial as your guide and customize the system for your content sources and style preferences.

Option 2: Get My Template ($39)

Skip the development time and get the exact workflow I built, including:

  • Complete 14-module automation system
  • Dual-path processing (Posts + Headlines)
  • 25+ headline frameworks with examples
  • Smart scheduling logic for content calendar
  • Airtable database structures for organization
  • Claude AI prompts optimized for viral content
  • Image handling workflows for visual content
  • Setup documentation with screenshots
  • Email support for configuration questions
  • Commercial use license

→ Get the Complete Make.com Blueprint ($39)

Saves you 6-8 hours of development + includes optimizations from processing 500+ articles

Option 3: Custom Implementation

Need something specific to your content strategy? I build custom automation systems including:

  • 🎯 Brand-specific content frameworks
  • 🔗 CRM and marketing tool integrations
  • 📱 Multi-platform content distribution
  • 📊 Advanced analytics and performance tracking
  • 🤖 Custom AI prompt engineering for your voice

📧 Email: landix.ninal@gmail.com

💬 Subject: "Custom Content Automation System"


Why This System Is a Game-Changer

Traditional content creation is linear and time-consuming. This system is exponential and automated.

Linear Content Creation:

  • Read 1 article → Write 1 headline → Create 1 post
  • Limited by human processing speed and energy
  • Quality varies based on mood and focus
  • Missed opportunities due to information overload

Exponential AI-Powered Creation:

  • Process 10 articles → Generate 100 headlines → Create 10 posts
  • Consistent quality through AI frameworks
  • 24/7 processing without fatigue
  • Never miss valuable content opportunities

This isn't just about efficiency—it's about competitive advantage. While others are manually crafting 2-3 headlines per week, you could be testing 50+ variations to find what truly resonates with your audience.

The teams and creators who adopt AI-powered content systems first will dominate their markets while others are still highlighting PDFs and brainstorming in meetings.


Your Content Automation Challenge

I built this system to solve my own content creation bottleneck, and I'd love to hear about your specific situation:

  • How much time do you spend on manual content creation each week?
  • Which content sources do you wish you could monitor systematically?
  • What's your biggest content generation challenge right now?

Drop your answers in the comments—I read every one and often share specific suggestions for your use case.

Need help implementing this system? Email me at landix.ninal@gmail.com with details about your content workflow, and I'll point you toward the best solution.

Found this helpful? Follow me for more AI automation tutorials and workflow breakdowns. Next week, I'm sharing how to automate competitor content analysis using Claude AI.

What content automation should I tackle next? Drop your ideas in the comments! 👇


About the Author

I'm Allan Niñal, a Senior Software Engineer with 15+ years of experience in web development and system automation. Over the past year, I've been diving deep into AI/ML technologies, applying my software engineering background to build practical AI solutions and automation workflows.

My recent focus includes working with Large Language Models (LLMs), Natural Language Processing, Computer Vision, and advanced prompt engineering. I've rapidly built several AI projects including content analysis tools, customer research automation systems, and intelligent content creation workflows.

What excites me most is combining traditional software engineering principles with cutting-edge AI technologies to solve real-world content and business problems. Whether you need a quick automation workflow or a custom AI-powered content system, I help transform manual processes into intelligent, scalable solutions.

Portfolio: devtestmode.com | Email: landix.ninal@gmail.com

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