While building AllInOneTools, I added a “Most Popular Tools” section on the homepage.
At first, the goal was simple:
Help users start quickly.
But later I realized something interesting.
That section also creates a lot of internal links.
Each popular tool links directly to its tool page.
So now the homepage connects to:
• Image Compressor
• PDF Merge
• Text Converter
• SEO Analyzer
• And other frequently used tools
From a search engine perspective, this seems useful.
Because internal links help search engines:
• Discover pages faster
• Understand which pages are important
• Crawl deeper into the website
• Pass authority from the homepage
In other words, the Popular Tools section may act like a strong internal linking hub.
Not just for users.
But for search engines too.
Now I’m curious how others see this.
Do you think a “Popular Tools” section helps SEO…
• because of internal linking?
• because it highlights important pages?
• or is it mainly useful only for users?
Would love to hear how others approach this.
Top comments (1)
For me, the Popular Tools section does two things at the same time.
It helps users start quickly, and it also creates strong internal links from the homepage to important tool pages.
So instead of only helping UX, it also helps search engines understand which pages matter most.