You open a tool for a quick daily task…
and it asks you to create an account.
Do you continue or close the tab?
What makes you decide?
For me, I usually close the tab unless the tool clearly explains why signup is needed.If it’s just a one-off task, extra friction feels unnecessary.
Curious how others feel.
Top comments (3)
Hi Bhavin, great article!💯 These days I just close the tab and move on
Totally get that — I do the same most of the time.
Out of curiosity, have you ever seen a signup flow that didn’t feel like friction for a simple tool?
Curious to hear different perspectives — especially from people who build tools.
When do you think signup is justified, and when does it become friction?