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Why Sell Software If Anyone Can Make It?

Making yogurt at home isn't hard. You can control the sugar, the fat, add any flavour you want. Free from the tyranny of Big Yogurt!

Yet somehow, Danone is still doing fine.

Same goes for home-brewed beer, homemade bread, 3D printing. All great hobbies. All more accessible than ever. None have actually disrupted their industries.

Here's why:

Better tools raise the floor and the ceiling. The hobbyist gets better, but so does the dedicated team whose entire job is perfecting that one product.

The gap doesn't close. It just moves up.

Software is the same story.
Yes, a non-technical founder can vibe-code an MVP today. But that MVP still hits a wall when real users show up, payments need to work, and Safari breaks something. I've literally fixed these apps for a living. The demand for "please save my AI-built app" is very real.

Most people don't want to build their own software anyway. They want the problem solved, the thing to work, and support when it breaks.
AI doesn't change that deal. It just changes what's possible on both sides of it.

So if you're thinking about building and selling software in 2026... don't let the boogeyman of hobbyists vibe-coding a replacement scare you out of it.

Share your thoughts and what you are building today.

Ps: If you are stuck with your App/Website, Hit me up or Contact on Fiverr

Top comments (4)

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morolawanf profile image
Morola

Most devs can build a most of the SaaS out there but don't have the marketing power these companies posses.

Marketing is almost as important as the software

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chocoscoding profile image
Chocoscoding - Oyeti Timileyin

true

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timileyin_wandf_84e4e43eb profile image
Timileyin WandF

Just like complaining that claude is too expensive... "Let me build my own claude"

Even if I successfully build mine, it doesn't stop claude from getting more users.
Really need to start pushing my own things too πŸ€”

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chocoscoding profile image
Chocoscoding - Oyeti Timileyin

Build your own claude? With claude i suppose πŸ™‚β€β†•οΈπŸ˜‚

Thats a lot of token man!!!