Available at GetInsights.io.
Insights is yet another analytics platform. Unlike most other solutions, however, all data is fully anonymized, making it fully GDPR-compliant. In fact, you won't even need to have a cookie banner on your website. Insights can be used out of the box to track page views, or added to your code to track events and user interactions.
We've made Insights with two main goals in mind:
Privacy is not optional for us. Other solutions have privacy built-in, but most of the privacy features can be disabled by the website owner. This makes me at least uneasy when I see them being used since I don't know how much I'm being tracked. We want to allow customizable page views and event tracking, but not allow customization of how that tracking is done.
A full analytics suit. We want to give our users most of the statistics they are used to, aggregated and anonymized. Most smaller privacy-focused solutions out there only track a few statistics. This makes sense, but it still means those tools won't grant the same benefit to the user as GA or Hotjar. This sort of trade-off between privacy and competitiveness is problematic because respecting privacy shouldn't have to come off as a sacrifice.
I would love to hear back from privacy-minded people who might be interested in testing out the platform, or anything that could be improved.
Henrique
Top comments (2)
hi henrique - would love to hear more about it, especially the depth of data you're aiming to get. this is the roadblock i've encountered the most with privacy-first analytics platforms. although, i would say since getinsights is dropping 3rd party cookies (like the chat bot), you do actually require a cookie notice ;)
we've built a UX-first cookie notice that you might find useful - metomic.io
would you great to hear your thoughts!
Hi Erika, thanks for checking it out! We built Onsights for the same reason you mentioned - the other privacy-first analytics solutions we found only tracked a few metrics such as page views, not enough to be helpful for anything bigger than a blog. We try to track as much as possible while respecting privacy. This does have some restrictions though - for instance, we cannot show "returning visitors" to the website.
And yes, you're right. That's another issue we have: eventually, your web app will require a cookie notice, even if your analytics doesn't :D
As for metomic.io - I like the idea and I think it looks good. I am also happy to see more tools joining the privacy and data compliance space. I guess you have the same issue that we do, though - we're fixing an issue which I believe is only going to grow in importance in the next few years, but which currently doesn't hurt anybody's bottom line enough to easily justify charging for the solution. I'm quite liking your blog as well, I'll keep checking it for new content :)