Let’s get one thing straight: I’m not a developer.
I started in telecom. Built a successful infrastructure business. Sold it. Then bought a consulting firm that placed experts into banks and corporate environments. I didn’t expect to get into software — I was managing people.
But what I didn’t expect even more was how fast I’d hit a wall.
The Pain Wasn't Technical — It Was Repetitive
By 2022, I was drowning in recruiting work. Dozens of CVs daily, Excel sheets, calendar invites, formatting issues, interview follow-ups. If you’ve ever run an operational company without a dedicated product team, you know the feeling: everything feels duct-taped.
So I started automating.
At first, I used Make.com (then Integromat). I wired together flows to read CVs, extract info, rank candidates, and trigger reminders. I used Evernote for notes, Google Sheets for storage, and GPT-3 for summaries and scoring. It wasn’t pretty, but it saved hours.
There was no front-end. Just logic.
I didn't call it “vibe coding” back then — but that's exactly what it was: orchestrating AI and tools to build without code, just intent.
Clients Started Asking Questions
By mid-2023, something strange started happening.
Clients were no longer impressed by our ability to place consultants. They were fascinated by the internal tools we were using.
“Wait — you’re doing all that without a dev team?”
That’s when I realized the software was the product.
So I gave it a name. I rebuilt it. And I prepared to commercialize it.
That’s when Linkeme was born.
From MVP to V1: Built with AI, by AI
I didn’t start with an idea. I started with a problem: "I spend too much time managing content and candidate workflows." That was it.
When I moved to productize Linkeme, I rebuilt the entire stack using:
- Bolt.new for front-end UI and logic (a spinoff from StackBlitz)
- Make.com for backend logic
- GPT-4.1 and Claude for copywriting, parsing, and decision-making
- A custom internal agent to rank post ideas
- A CTA engine that adapts length/tone for each platform
- A visual composition layer that auto-generates illustrations with title, subtitle, and brand overlay
- Publishing logic across LinkedIn, Twitter, Instagram, Facebook — with zero manual input
Give Linkeme a URL or a topic, and it outputs brand-compliant, multi-platform content — fully automated.
Version 2.0: Scalable Infrastructure, Same Vibe
As traction grew, we scaled.
We rebuilt the architecture using serverless AWS — Lambda, Step Functions, S3. We added Chargebee for billing and made the system multi-tenant.
But we never lost the vibe coding mindset. Using Cline.dev inside VS Code, we orchestrated LLM agents to build workflows, detect edge cases, and self-refactor code.
The same AI that created content now built Linkeme itself.
What Changed for Me
Before Linkeme, I managed consultants.
Now, I run Easylab AI — an AI-native automation agency helping teams replace repetitive workflows with intelligent agents.
We build tools like:
- SandraHR — automated recruitment with LLM-based analysis
- Custom internal platforms using AI orchestration
- Zero-code/low-code systems for SMEs that can’t afford dev teams
All with the same philosophy: no traditional code, just design, orchestration, and validation.
So, Is This The Future?
No — not for everything. But for most operational software, dashboards, internal tools, automation flows? Absolutely yes.
- You describe what you want.
- The agents figure out how.
- You validate the result.
We don’t do pull requests anymore. We review AI output.
We don’t write frontends. We instruct layouts and flows.
And it works.
If you're building with AI, or if you want to — start with a pain, not a stack.
That’s what Linkeme was. That’s why it still works.
Happy to answer questions or dive deeper into our architecture. DM open.
Top comments (3)
Love the vibe coding mindset!
Would you be open to submitting Linkeme to Startups Lab? It's a space for makers and founders to showcase what they're building and get feedback from the community.
Check it out here: startupslab.site
Thanks Hardik! Really appreciate the support — and yes, I fully embrace the vibe coding mindset, it’s how Linkeme was built from the ground up.
Startups Lab looks like a great initiative, thanks for the invite. I’ll definitely check it out and see how we can contribute. Always happy to get feedback from fellow builders!
Appreciate you reaching out — and best of luck with your own projects as well. Let’s keep in touch!
You're very welcome! Always here to support and share ideas. Let's definitely stay connected and keep building cool stuff together.