Cold emails are 40x more effective in getting new customers than Facebook & Twitter combined. However, it's over usage and poor execution results in its poor performance. Getting the basics right will help you make the most of this high-performing channel.
So, today let us uncover the lost art of cold emails
We break the process into three steps:
Addressing email deliverability: If your mail lands in the spam folder and not the inbox, you have already lost the game. You can follow simple steps to ensure a safe inbox landing.
Relevant personalisation: The bane of today's outreach is the one-size-fits-all approach to it. So, start the personalisation from the subject line, then move to the first line of the mail and finally, the mail content.
Appropriate follow-ups: A single try isn't enough. Have from 3 to a maximum of 7 touchpoints with your potential customers. Not just that - also modify the content in each of these mails.
I tackle exactly that in today's report. From discussing the nuances of writing content to using tools like Hunter, Vocus, Outreach, etc., I share the steps to turbocharge your cold outreach!
And yes, I haven't breached 5 mins in this report either. Enjoy this report by clicking here.
To save more time for you, I have made it shorter on Twitter: Tweet Link!