Just building an amazing product or a service doesn't drive customers. That's the unfortunate truth in this cruel world. So, laying down the right launch strategy is the goal of the sixth No-VC report!
The way I see it is that there are four kinds of channels in totality:
a. Social media: The obvious channel, though "the how to use it" part isn't as straightforward.
b. Launch platforms: These are the reliable traffic drivers like Product Hunt, Show HN, etc.
c. Relevant communities: Strong communities like Indiehackers which allow you to build and engage your audience.
d. Listing websites: More a hygiene factor that helps in SEO.
Now, in the report today (link at the end of the post), I share the relevant platforms under each category. But that's not it. The usage of these channels along with the timing of engagement on those is also super-critical. So do give it a read and let me know your thoughts!
Also, I share my reports regularly on twitter - you can follow me there :)
Karthik Sridharan@karthiks2206How do we get users after building an amazing product or service?
I cover that in No-VC Report #6.
We can visualise it as 4 channels:
🚀 Launch platforms
🫂 Relevant communities
💻 Listing websites
Report link: bit.ly/36jQ3Y8
#startups12:49 PM - 30 Sep 2020
There is a lot more in here: https://2.flexiple.com/no-vc-reports/i-want-to-find-users-for-my-new-startup. It is just 5 mins long!