The dog who changed everything
I adopted Louie from a rescue shelter in 2019. He was skinny, scared, and had clearly been through things no dog should experience.
Watching him recover — slowly trusting, slowly opening up — taught me something I couldn't unlearn: the best things in life shouldn't only be available to those who can afford them.
Fast forward to 2024. I'm a developer watching the AI revolution unfold. Claude, GPT-4, Gemini — genuinely transformative tools. And all of them priced at $20/month.
That's fine if you're in San Francisco. That's not fine if you're in Lagos, Manila, Nairobi, or Dhaka.
The math that broke my brain
I started pulling salary data. Here's what I found:
| Country | Average dev salary | ChatGPT $20/month = | SimplyLouie |
|---|---|---|---|
| 🇳🇬 Nigeria | ~$400/month | 5% of salary | ₦3,200/mo (~$2) |
| 🇵🇠Philippines | ~$600/month | 3.3% of salary | ₱112/mo (~$2) |
| 🇰🇪 Kenya | ~$500/month | 4% of salary | KSh260/mo (~$2) |
| 🇮🇳 India | ~$800/month | 2.5% of salary | Rs165/mo (~$2) |
| 🇮🇩 Indonesia | ~$500/month | 4% of salary | Rp32,000/mo (~$2) |
| 🇬🇠Ghana | ~$350/month | 5.7% of salary | GH₵25/mo (~$2) |
| 🇧🇷 Brazil | ~$700/month | 2.8% of salary | R$10/mo (~$2) |
| 🇲🇽 Mexico | ~$600/month | 3.3% of salary | MX$35/mo (~$2) |
For a developer in San Francisco earning $10,000/month, $20/month is 0.2% of salary — barely a coffee.
For a developer in Lagos earning $400/month, $20/month is 5% of salary — that's groceries for a week.
Same AI. Same price. Wildly different impact.
What Louie taught me
My dog doesn't know he's a rescue. He doesn't know he got lucky. He just lives — fully, joyfully, without the weight of what could have been.
That's what I want for developers everywhere. Access to tools that help them build, learn, and earn — without the weight of pricing that was designed for a different part of the world.
What I built
SimplyLouie is an AI assistant built on Claude — the same underlying model as Claude.ai — priced at $2/month globally, with local currency pricing for the countries that need it most.
7-day free trial. No commitment. Cancel anytime.
# Developer API — same $2/month, full API access
curl https://simplylouie.com/api/chat \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{"message": "Explain async/await in JavaScript"}'
Country pages (local currency, local payment)
- 🇮🇳 India → simplylouie.com/in/ — Rs165/month
- 🇳🇬 Nigeria → simplylouie.com/ng/ — ₦3,200/month
- 🇵🇠Philippines → simplylouie.com/ph/ — ₱112/month
- 🇰🇪 Kenya → simplylouie.com/ke/ — KSh260/month
- 🇬🇠Ghana → simplylouie.com/gh/ — GH₵25/month
- 🇮🇩 Indonesia → simplylouie.com/id/ — Rp32,000/month
- 🇧🇷 Brazil → simplylouie.com/br/ — R$10/month
- 🇲🇽 Mexico → simplylouie.com/mx/ — MX$35/month
The mission
50% of every subscription goes directly to animal rescue organizations. Louie gets fed. Other dogs get saved. Developers get Claude.
This is what tech should do: democratize access, redistribute wealth toward good, and not require you to be born in the right ZIP code to participate in the future.
Start your free 7-day trial: simplylouie.com
Built by a developer who adopted a rescue dog and couldn't stop thinking about economic justice. Named after the dog.
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