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# analytics

Analytics and metrics reporting

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Lightweight Analytics for Jekyll: Why I Chose Hit Kounter Over Google Analytics

Lightweight Analytics for Jekyll: Why I Chose Hit Kounter Over Google Analytics

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2 min read
Understanding Data Modeling in Power BI: Joins, Relationships and Schemas Explained

Understanding Data Modeling in Power BI: Joins, Relationships and Schemas Explained

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6 min read
Marketing KPI design: why 5 metrics outperform 20 in EC operations

Marketing KPI design: why 5 metrics outperform 20 in EC operations

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4 min read
Hard Paywall vs. Soft Paywall: Which Yields Higher Conversion Rates?

Hard Paywall vs. Soft Paywall: Which Yields Higher Conversion Rates?

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8 min read
How to Connect MySQL to Power BI Using ODBC

How to Connect MySQL to Power BI Using ODBC

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3 min read
I Compared 5 Heatmap Tools. They All Have the Same Blind Spot

I Compared 5 Heatmap Tools. They All Have the Same Blind Spot

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5 min read
How to Publish and Share a Power BI Report Online

How to Publish and Share a Power BI Report Online

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5 min read
PostHog + Next.js 16 App Router: the Suspense gotcha that silenced my analytics for 6 days

PostHog + Next.js 16 App Router: the Suspense gotcha that silenced my analytics for 6 days

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5 min read
UTM parameters: how to use them correctly and the 4 patterns that break GA4 channel grouping

UTM parameters: how to use them correctly and the 4 patterns that break GA4 channel grouping

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5 min read
What I Learned Building Marketing Tools for Non-Technical Home Services Contractors

What I Learned Building Marketing Tools for Non-Technical Home Services Contractors

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3 min read
Finding a Practical Analytics Format for Structured JSON Logs

Finding a Practical Analytics Format for Structured JSON Logs

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8 min read
The Hybrid Analytics Architecture

The Hybrid Analytics Architecture

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4 min read
A Beginner's Guide to ClickHouse in Ruby on Rails

A Beginner's Guide to ClickHouse in Ruby on Rails

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3 min read
ROAS 100% is not the breakeven point — what most ad reports get wrong

ROAS 100% is not the breakeven point — what most ad reports get wrong

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4 min read
How to Find Crypto Power Users

How to Find Crypto Power Users

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6 min read
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