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Web Performance

All things speed and scalability on the web.

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The Unglamorous Maintenance Work That Keeps a Site Indexed

The Unglamorous Maintenance Work That Keeps a Site Indexed

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4 min read
How to Improve INP in WordPress (2026 Guide)

How to Improve INP in WordPress (2026 Guide)

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8 min read
WP Rocket vs FlyingPress (2026): Which Caching Plugin Is Right for Your Site?

WP Rocket vs FlyingPress (2026): Which Caching Plugin Is Right for Your Site?

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7 min read
What automated web performance monitoring is (and what it is not)

What automated web performance monitoring is (and what it is not)

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6 min read
5 Tools Every E-Commerce Store Owner Should Be Using

5 Tools Every E-Commerce Store Owner Should Be Using

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2 min read
Fixing INP on Shopify stores: a practical guide for theme developers

Fixing INP on Shopify stores: a practical guide for theme developers

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5 min read
When should you lazy load images (and when does it hurt LCP)?

When should you lazy load images (and when does it hurt LCP)?

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5 min read
How we took CLS to 0.000 on a hand-built static site (no framework, no CDN)

How we took CLS to 0.000 on a hand-built static site (no framework, no CDN)

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5 min read
Turn a list of prospect websites into honest page-speed reports for outreach

Turn a list of prospect websites into honest page-speed reports for outreach

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5 min read
I measured 49 of my own WordPress builds against 20 theme demos. The demos lost.

I measured 49 of my own WordPress builds against 20 theme demos. The demos lost.

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4 min read
New writer, old reader — when your cache-buster doesn't bust the bundle

New writer, old reader — when your cache-buster doesn't bust the bundle

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4 min read
Why CrUX Has No Data for Your Site

Why CrUX Has No Data for Your Site

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8 min read
Brotli compression is on: why is PageSpeed / LCP still slow?

Brotli compression is on: why is PageSpeed / LCP still slow?

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6 min read
WordPress Performance Part 2: Crushing LCP & Mastering Image Optimization for Core Web Vitals

WordPress Performance Part 2: Crushing LCP & Mastering Image Optimization for Core Web Vitals

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6 min read
Compare PageSpeed Insights before and after a deploy, and fail CI on regressions

Compare PageSpeed Insights before and after a deploy, and fail CI on regressions

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5 min read
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