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From 31 to 94: Real SEO Results From 145 Freelance Projects (And the Free Tool I Built to Audit Them)
I want to show you something different from the usual portfolio post.
Not a list of technologies I know. Not a screenshot of a Figma mockup. Not "here are my GitHub repos."
Real before and after numbers from real client projects, the exact SEO process behind them, and a free tool I built to run the same audits faster on every new project.
My name is Sohaib Younas. I am a freelance web designer and SEO specialist based in Sargodha, Pakistan. 4+ years, 145+ projects, 100+ clients across the USA, UK, Canada, Australia, Germany, Switzerland, India, UAE, Saudi Arabia, and Pakistan. Stack: HTML5, CSS3, Bootstrap 5, JavaScript, PHP, MySQL, WordPress with Elementor Pro, WooCommerce, Wix, and Shopify.
Full portfolio with screenshots at sohaibyounas076.github.io/portfolio.
The Case Studies With Actual Numbers
Allama Iqbal Law College: 31 to 94
This is the one I get asked about most. A law college in Sargodha, Pakistan with a site that had an SEO score of 31 and 18 critical issues when I started. Missing title tags, no meta descriptions, broken heading structure, images with no alt text, no schema markup, slow load time.
I rebuilt the site on WordPress and fixed every issue from the first line of code. Schema markup on every page. Unique titles and meta descriptions under 160 characters on every page. One H1 per page containing the primary keyword. Image alt text on everything. Internal links connecting every key page to at least two or three related pages.
Final score: 94. The site now ranks on Google for its branded search terms. Before the rebuild it did not appear in the top 10 pages for its own name.
The Nutrition King: 56 to 96, Number 1 Google Ranking
A WooCommerce supplements store in the UK. On-page score of 56 when I started. 13 critical issues including duplicate meta descriptions across product pages, missing structured data for products, and thin content on category pages.
After full on-page optimization: score 96. Number 1 Google ranking for its primary product keyword. This is a competitive category in the UK supplements market, not a local niche with no competition.
HisColumn.com: 27% to 96%, 12.78K Google Clicks
Built this WooCommerce fashion store from scratch and followed it with a complete SEO overhaul. Starting score: 27 percent. After optimization: 96 percent. Over 3 months: 12,780 real Google Search clicks, 17,640 impressions, 42.5% average click-through rate.
The CTR number is the one that tells the real story. A 42.5% average CTR means the title tags and meta descriptions were compelling enough that nearly half of everyone who saw the result in Google clicked it. That does not happen by accident. It happens because the meta copy was written for the searcher, not for the algorithm.
Beem Sports: First Page, 65,000+ Pageviews
A live sports streaming platform. Took it from no visibility to first-page Google rankings for competitive cricket and live sports keywords. 65,000+ pageviews. The challenge here was competing in a category with established international platforms.
EMS Tutoring UK: 574+ Weekly Users, 13.9% Weekly Growth
A UK tutoring platform. On-page optimization, schema, local SEO, and backlink building. 574+ weekly users with 13.9% weekly growth. The local SEO piece was critical here because tutoring clients search with location intent.
Regency Wraps: +73% Impressions, +23% Clicks
A cooking accessories brand established since 1985. Technical SEO and backlinks. +73% impressions and +23% clicks in one week. When you have an established brand with an existing index, fixing the technical foundation shows results faster than a new domain.
What the Process Actually Looks Like
Every project starts with an audit. I run each page through the SEO Analyzer at Utilvance.com before touching anything. It gives me an instant on-page score with specific flags: missing meta description, wrong heading structure, no alt text, keyword not in key positions, thin content.
Why did I build my own audit tool instead of using an existing one? Because every free tool I found was either buried behind an account wall, slow due to ad scripts, or gave vague output that did not tell me specifically what to fix. The SEO Analyzer runs in your browser, needs no account, and tells you exactly what is wrong in under 30 seconds.
After the audit, I fix in this order:
First, title tags and meta descriptions. These are the highest impact fixes and the fastest to implement. I write them with the Meta Tag Generator at Utilvance.com, which previews exactly how they will look in Google search results before I publish. Character counts, truncation preview, the full picture before anything goes live.
Second, heading structure. One H1 per page. It contains the primary keyword. H2 for main sections. H3 for subsections. Never skip a level. I check every page individually because CMS templates frequently inject extra H1 tags that are invisible in the editor but visible in the source.
Third, image alt text. Every image. Descriptive, specific, written for a person who cannot see the image rather than keyword-stuffed for an algorithm.
Fourth, internal links. Every key page links to at least two or three related pages. This tells search engines which pages are most important and how content connects. It also keeps visitors on the site longer.
Fifth, schema markup. Article schema on blog posts. Product schema on product pages. LocalBusiness schema on business sites. FAQ schema on pages with question-and-answer content. Every page type gets the relevant structured data.
The Tool I Built Alongside Client Work
Every technique I use on client projects is applied to my own platform: Utilvance.com.
Utilvance is a free browser-based tool platform with 55+ calculators, converters, and utilities. Finance tools. Health calculators. SEO utilities. Developer tools. Everything runs locally in your browser. No account. No ads. No data sent to any server.
I built it for two reasons. First, I needed a project where I owned every decision and could show the real results publicly. Second, the tools I was using in my daily workflow were fragmented across ten different sites, most of them slow and ad-heavy.
The tools I use on client SEO work are all on Utilvance:
The SEO Analyzer for on-page audits. The Meta Tag Generator for writing and previewing title tags and meta descriptions. The Word Counter for checking content length against target minimums. The Password Generator and QR Code Generator for client deliverables. The JSON Formatter and Base64 Encoder for development work.
If you want to check what SEO setup looks like when it is done correctly from the first line of code, open the source of any page on Utilvance.com. The title, meta description, canonical URL, schema markup, and heading structure are all there and correct on every page.
What These Numbers Actually Mean
A score going from 31 to 94 is not a trick. It means 63 specific on-page factors that were wrong are now correct. Each one is a signal Google uses to understand what a page is about and whether it deserves to rank.
The results that follow, rankings, clicks, impressions, are the downstream effect of getting those signals right. They do not come from gaming an algorithm. They come from building pages that Google can read, understand, and trust.
That is the only process I know. It is also the process I used on every page of Utilvance.com.
If you are working on a site and want to check where it stands, run it through the SEO Analyzer at Utilvance.com. Free, no account, result in 30 seconds.
Full portfolio and SEO case studies with screenshots at sohaibyounas076.github.io/portfolio.
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