P.S. if you want some feedback on your linked in profile connect with me and send me a msg.
I am convinced the ☝ number 1 thing you can do to accel your career is a well-groomed LinkedIn profile.
Why was I doing this?
I was not trying to get 200K+ job offers; it just happened. I was trying to do free workshops on AWS at innovation centers in Canada, but booking events was difficult. After multiple rejections, I straight up ask why no one is booking me. I was told, they didn't take me seriously because my LinkedIn profile was barely filled in. I hate LinkedIn but I heard it enough times I decided to go all in, and I'm glad I did.
Good or bad LinkedIn has become the source of truth for the professional industry, and this includes developers.
The hand I was dealt
- I'm from a small town
- I don't have a Computer Science degree.
- I haven't worked at any FAANG or super-well known company
- I never went to university
- I started with little to no network, everyone I knew growing up was poor and unsuccessful
Max Out Your Connections
This is straightforward. Add enough people until you have at least 500 connections. If you have anything less than 500, recruiters and employers won't take you seriously. Also, the more extensive your network, the farther your reach.
There is a limit to how many connections you can add in a day. So pace yourself; otherwise, the LinkedIn algorithm will figure out what you're doing and will slow you down by limiting your search results for a month.
Strategically Build Your Network
Don't just add anybody to reach 500; look for people that are going to be of best use to you. So for myself, this is my strategy:
- AWS employees or people who hold multiple AWS Certifications
- Security CTOs or Experts
- CTOs in Toronto
- Full Stack Bootcamp graduates
- eLearning startup employees, eg. ACloudGuru, LinuxAcademy
You don't want to be sending lots of connection requests that don't get accepted. The reason why is you can have up to 30,000 connections. There is a limit of sending out 3,000 requests, and then after that, you're going to have to ask people to send you connection invites.
Title and Specialization
I happen to be good at everything because I've been at it for 15 years, but I do not list all my skills. Only Inexperienced developers list every possible language and framework they touched. If you ever had the chance to be on the hiring side, you would notice this trend.
So you need to remember this saying:
A jack of all trades is a master of none
So here is what I would suggest you do.
Core Title
Ensure you have a recognized core title. Please don't just say something generic such as "Web Developer" eg.
- CTO
- Full Stack Developer
- Front-end Developer
- UX Engineer
- Solutions Architect.
Indicate Experience
Then work in your experience level, eg. Intern, Senior, Junior
- Junior Full Stack Developer
- Senior Front-end Developer
- UX Engineer Intern
- 4yrs Solutions Architect
Framework/Langauge Specialization
Then add your framework/language specialization: eg.
- Senior React Front-end Developer
- Senior Full-Stack Ruby on Rails Developer
- UX Engineer Intern, Mastery of Adobe XD
- BigData Engineer, Python Expert
Notice for the last two titles I specified experience in the specialization instead of the core title. Sometimes it just works out that way.
Conceptual/Industry Specialization
Then add your conceptual/industry specialization. It doesn't have to be in your title but needs to show up repeatedly throughout your profile, and you could get away having two.
So for myself, I am eLearning and Security.
Skills and Endorsements
It's essential you choose your top 3 skills wisely. It is what people are going to most likely endorse and will help recruiters when they are searching for you.
I think you should go as specific as possible when choosing your top skills. Avoid generalities such as Web Development, Startups, and instead, pick very specific things so a template:
- Langauge
- Framework
- Speciality
So this could be:
- Salesforce
- PHP
- Azure
Sometimes you can infer language through framework so you can see here I have Ruby on Rails.
How much does the endorsement count matter? Uncertain. I think it has to be 99+ to be of value anything less doesn't matter.
I would strongly suggest you look at other people who are successful in the roles you want to and see what's their skills.
Recruiters and job posts match on skills to quickly filter candidates. So you can look at job postings than add all the relevant skills and get endorsements, so you tick all the boxes. I strongly suggest you do this. These skills don't need to be in your top 3 need them in your skill list
Gender, Race and Politics
HR's job is not to be fair but to protect the companies best interest. The companies best interest is not getting sued or taken to human rights tribunal over things such as gender, race or politics because they hired a lemon.
When you have projects or post topics or comments on gender, race and politics, you could be putting out red-flags.
Be like Switzerland and stay neutral or get a friend to look over your LinkedIn and social links to spot any of these possible misinterpretations and scrub or rework them.
Premium LinkedIn
Is it worth it? Yes. Is it expensive? Yes.
Its something like 400 USD per year for the lowest tier.
LinkedIn Premium makes your public profile more accessible and allows you to tell recruiters if you're looking for work and prioritize you over other candidates.
The 200K+ offers ony came after I had premium. The best high paying jobs are delivered generally through third-party or in house recruiters.
With LinkedIn Premium I could exactly see the top search terms recruiters were using:
- Security
- CTO
- eLearning
- AWS
LinkedIn Premium badge can tell you who are serious about networking on LinkedIn. It's going to send the right signal.
My LinkedIn Premium trial just ended, and I'm going to pay for it, just deciding if I want to go one tier up.
Is there more to it?
Yes, I might do a second post on more things, some of these I'm still validating whether they matter or not but off the top of my head:
- how to deal with gaps in LinkedIn history
- show you list prior experience if you are switching careers?
- whether to show your country/schooling of origin eg. India to Canada
- different kinds of media you can attach and their effectiveness
- do testimonials matter and how to ask for them?
- best way to showcase projects and volunteer work
- adding connections at events using LinkedIn geo-location functionality
If you want to connect with me on LinkedIn and start building your connections go ahead and add me, click the big button below
Also, if you want some friendly help getting feedback about your LinkedIn Profile, I can try my best to help you out.
P.S.S. Both Karan and Ashwin at ExamPro published their first DEV.to articles. Can you do me a favour and check out their articles and if you like them and give them some encouragement.
P.S.S.S. I did another LinkedIn Profile Tips so here you go more to read!
Latest comments (39)
Awesome post. Striving for 500+ mark does truly make a considerable difference
Thanks, Andrew. Updated my LinkedIn profile with your great advice.
Hi Andrew! I enjoy reading your work and get an immense amount of insight out of these types of articles. Would you mind if I included this article in my June Newsletter? I'll link to this article and attribute you as well if you're alright with that?
You sure can. You may also want to include this complimentary article as well.
dev.to/exampro/700-web-developers-...
Thank you very much! I will include the other article as well! I know my readers will find them both very helpful and informative.
I think having a LinkedIn profile has got its value. But the job applications made on LinkedIn seems to reach a black hole. Has anybody had similar experience(s)?
I have a question about Endorsements. Is it OK to ask others to ask for Endorsements? (Of course, only when they already know about my skill and I think they will certainly endorse it.)
A Jack of all trades is a master of none, but oftentimes better than a master of one.
Using the phrase to denote something negative detracts from it's real meaning.
Great article! Thank you. I am applying all your tips.
I would be grateful for any comments on my profile 😊
linkedin.com/in/maciekchmura/
I hope that's not true. I doubt I know 100 people, let alone 100 people who I am connected to on LinkedIn who know enough about my individual skills that their endorsement is worth anything.
When you endorse someone you are presented with the following additional information you can provide anonymously to LinkedIn. So you get an idea what LinkedIn thinks about the validity of endorsements (which is they are not taken that seriously).
Looking at Charles Max Wood LinkedIn is a good example of where 99+ makes sense. He is a long time Ruby/Rails developer and currently runs multiple developer podcasts which you can find here on DEV.to
See he is endorsed by Adam, (hes a personal friend in my network) and Chad Fowler (a famous developer). Seeing those people endorse him does validate that I should check out his content. It is also my guess that LinkedIn is being intelligent to show me which endorsements that will have the largest impact to influence my opinion. So if I had 500+ endorsements in a single skill I think they will cherry pick the most high profile or relevant endorsement.
So when I say I think it has to be 99+, I am thinking for a specific use case for content creators, and influncers. I don't have any information currently if 1 or 50 endorsements have a larger impact on job matching.
So should you try to get 99+ on a skill? Probably not.
That's a really thorough response, thank you!
Thanks for the tips. The hardest thing I find on creating my CV (on LinkedIn or anywhere) is the writing part. The description about myself. I think I'm not good at describing me, first because I'm not good writing a convincing letter without sound techie, and second I think it's mostly related to the Impostor Syndrome that makes me think: "mm, no, better I don't write that".
I don't know if there are companies or people that offer that service of writing your cover letter or presentation letter based on your skills and that.
Be yourself, you'll either end up with a job that you hate and doesn't fit or you're not suited to in the first place.
If you're applying for technical jobs, they're looking for someone technical.
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