The question isn't if you should launch on Product Hunt. It's how.
To start, some definitions:
- Maker: a user who works on the product;
- Hunter: a user who submits a product and doesn't work on it;
- Upvoter: a user who upvotes a product;
- Commenter: a user who comments on a product;
- Launch page: where your launched product lives;
- Kitty coins: Novice (Level 0-100), Bronze (Level 101-500), Silver (Level 501-1,000), Gold (Level 1,001+);
- Ranking: Product of the Day / Week / Month / Year (i.e. Golden Kitty Award).
Let's be upfront. Over the years, I've contributed to launching many dev-first products and, is there a secret sauce? No.
When Specify launched, we planned weeks ahead and launched on a weekday — we thought it would maximize exposure. We ranked #2 Product of the Day, #9 Product of the Week. We hit 2.5K unique visitors.
When Documenso launched, it was the opposite. We had no plan and launched during the weekend. We ranked #1 Product of the Day and #9 Product of the Week. We hit 2.5K unique visitors, too.
Two different launches; same results.
Take Peer Richelsen. Peer is the co-founder and co-CEO of Cal.com. He launched 6 times on Product Hunt and got 10 awards. He puts it very simply:
Have a good product.
— Peer Richelsen, Co-founder and CEO, Cal.com
You don't need to overthink to launch on Product Hunt successfully. Keep it simple.
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