Product Hunt definitely is a great place to launch a developer-first product.
If there certainly isn't a formula to launch successfully, there may be a set of principles to help maximize your chances:
- Polish the details: keep the tagline and description simple and straightforward
- Show the product: no stock images, no marketing fluff
- Find a Hunter
- Schedule your launch early
- Schedule as much content as possible: first comment and social posts
- Raise awareness: build an audience, support other product launches
- Go live at 12:01 AM PST on a weekday for maximum exposure
- Rank in the Top 5 within the first 4 hours
- Engage: upvote and reply to every comment
- Keep launching
Further inspiration
Below are more resources for inspiration:
- Product Hunt Launch Guide, by Product Hunt;
- Lago's Product Hunt Launch Playbook, by Lago (launched in April 2023, ranked #1 Product of the Month);
- How not to launch on Product Hunt, by Plausible (launched in August 2020, ranked #2 Product of the Day).
You can find here more resources to help you get started:
- awesome-product-hunt: a collection of great dev-first product launches;
- product-hunt-launch-kit.md: required inputs to submit a new product;
- product-hunt-community-kit.md: ideas to leverage your network;
Wrapping up
Over to you! I hope this series gave you some insights to prep your launch on Product Hunt. I enjoy contributing to launching dev tools and am happy to help more folks.
If you enjoyed the read, please add some ❤️🦄🤯🙌🔥 and a comment to the discussion here.
Launching soon on Product Hunt? Feel free to reach out on Twitter / X or LinkedIn for help and support.
Enjoy your launch day!
Thanks to Laura Du Ry (Appwrite), Tanya Rai (LastMile AI), Luis Guzmán (n8n), and Rishabh Kaul (Appsmith) for your contributions. Thanks to Jack Bridger for bs-checking this post. They're all in the Developer Marketing community, a place where 2,000+ tech founders and marketers from awesome dev-first, open-source companies hang out to share insights and best practices. Join the fun!
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