Do you know @jacksbridger?
Jack's the 🐐 — the host of Scaling DevTools, an awesome show featuring devtools founders of awesome developer-first companies like Clerk, Resend, and Supabase.
Jack and I recently had a conversation on launching developer tools on Product Hunt and building developer communities — Listen to the full episode here
Below are some key takeaways.
Launching DevTools on Product Hunt
- Product Hunt is definitely a great place to launch a developer-first product
- The tagline may be the most important input. Keep it simple and straightforward in 60 characters or less.
- Find a Hunter
- Schedule your launch early
- Start building momentum early, host an AMA session — see examples from Bucket here and Supabase there
- Product Hunt is a 24-hour marathon
- It starts at 12:01 AM PST / 08:01 AM UTC
- Ideally, you'd rank in the Top 5 within the first four hours for maximum exposure
- Above all? Enjoy your launch day. Product Hunt pays off in the long term.
About me @fmerian
- Launched twice on Product Hunt in 2022
- Contributed to launching 42+ DevTools in 2023 and 2024
- Among the Top 3 most active users
- Brand Ambassador and 2022 Community Member of the Year
- Maintains awesome-product-hunt
Wrapping up
That's a wrap! You can listen to the full episode here.
Product Hunt is a place where I enjoy hanging out.
If you're building a developer tool and are planning a launch, feel free to reach out on Twitter/X or LinkedIn — always happy to help and support!
Do you have any additional questions about launching a developer tool on Product Hunt? Read this:
Top comments (2)
Thanks Flo, you are absolutely the oracle on product hunt launches!
your words really made my day <3