The company started as a PC parts seller in 1992 by Samuli Seppälä in Espoo, Finland, and was an early player in e-commerce. Since then the company has expanded to consumer electronics, has opened a few physical stores, and is increasingly adopting non-tech product segments such as sports equipment and toys. We have a strong and healthy DIY culture and as a result we build our e-commerce site and ERP in-house.
