From:
DailyUXWriting
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Scenario: A sports fan is at a wedding while their favorite team plays against their arch-rivals. Their team scores.
Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
Headline: 30 characters max
Body: 45 characters max
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Headline: [Team], TOUCHDOWN!
Body: [Team] [score] - [opposing team] [score]
Why I chose this:
- Clear and Direct: immediately informs the fan about the team’s success
- Concise: Does not overload the user with other information on scoring. I do not know anything about sports
- Emphasis on key elements: easy to grasp the important details
- Consistency: standard format for score reporting helps maintain clarity across similar messages
- Relatability: Sports fans expect to hear about big plays like a touchdown immediately
Conclusion
This approach effectively balances brevity with the need for clarity and relevance, making it perfect for quick communication during an exciting game moment.
Possible Design
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