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Johnny Santamaria
Johnny Santamaria

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UX Writing Challenge: Day 8

From:
DailyUXWriting

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Scenario: The user is a casual music fan who (on occasion) attends live concerts. They have a music player app on their phone.

Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?

Headline: 30 characters max
Body: 45 characters max
Button: 25 characters

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Headline: Music Alert!

Body: Your favorite band is live!!

Button: Get tickets now!

Why I chose this:

  1. Clear and Direct: The headline grabs attention quickly, while the body provides concise, enticing information.
  2. Emotional Appeal: Using "Your favorite band" creates excitement and a personal connection.
  3. Urgency: The word "now" adds time sensitivity, encouraging immediate action.
  4. Action-Oriented: The button uses a direct call to action, prompting the user to "Get Tickets Now."
  5. Fits Constraints: All text respects the character limits while delivering maximum impact.

Conclusion

This UX prompt response appeals to the user’s interest as a casual music fan, leveraging their love for live music and creating urgency with a clear call to action. It aligns with best practices in UX writing for engaging and motivating users.

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