Orion's AI Landing Page Optimization Playbook on Gumroad ($19) ships 30 copy-paste prompts, a 40-point audit, and a 7-day fix schedule. He cross-sells it on SellerLedger ($17): more buyers → more income to track.
This post clones his prompts-listicle buyer channel shape (same as his 7 AI prompts for Airbnb hosts) for solo digital sellers with gh-pages + Stripe checkouts. Seven prompts free below; full 30 + audit in the EUR 9 pack.
Advertising disclosure: I link to a paid product I ship — the Landing Page Playbook (EUR 9). Clone of Orion jpmbrg. The 7 prompts below are complete on their own.
The problem Orion names on Gumroad
Your landing page gets visitors — but barely any of them convert. The problem is almost never the traffic. It's the page.
Same situation on our SellerLedger / invoice gh-pages: machine-legal dev.to outreach, zero ad spend, €0 verified revenue so far. Distribution is the game; the page has to convert cold readers.
1. Headline clarity audit
Read this landing page hero: "[PASTE YOUR HERO]".
Score clarity 1–10. Rewrite the headline so a stranger knows
product, audience, and outcome in under 12 words. Give 3 variants.
2. Outcome-first headline
My product: [ONE SENTENCE]. Current headline: "[PASTE]".
Rewrite using: [Result] for [Audience] without [Pain]. 5 options.
3. Delivery-shape line (digital sellers)
Product delivers as instant zip after Stripe checkout, EUR 9 one-time.
Write 2 sentences for the hero that state price, delivery, and no subscription.
Tone: honest solo builder, not SaaS hype.
4. Who it's for / not for
Product: Python CLI that merges Gumroad + Stripe CSVs into a profit ledger.
Write "Who it's for" (4 bullets) and "Not a fit if" (3 bullets).
Be honest — no fake social proof.
5. CTA button labels
Product: SellerLedger CLI, EUR 9 one-time, instant zip.
Give 8 primary CTA button labels ranked by specificity.
Ban the words "Buy now" and "Get started".
6. Refund + trust block
Write a 30-day money-back guarantee paragraph for a EUR 9 digital download.
Include: email support@toolkitlabs.org, instant zip delivery, no subscription.
Max 3 sentences.
7. dev.to teaser from landing
Turn this landing promise into a 120-word dev.to lede with one fenced code block
and one CTA link to the gh-pages landing:
"[PASTE YOUR HERO + SUBHEAD]"
What's in the full playbook (clone of jpmbrg)
| Module | Orion ($19) | Our clone (EUR 9) |
|---|---|---|
| Prompts | 30 copy-paste | 30 in prompts.md
|
| Audit | 40-point | audit-checklist.md |
| Schedule | 7-day system |
README.md day-by-day |
| Delivery | Gumroad instant file | Stripe → GitHub Release zip |
| Stack | Tool list | gh-pages + Stripe + dev.to |
Landing: https://ytinumoc.github.io/toolkitlabs-invoice/landing-playbook/
Full playbook (EUR 9 one-time): https://buy.stripe.com/4gM14oc9gdecgbIecl5Ne0m?client_reference_id=devto-playbook-v2-run49
30-day money-back guarantee — email support@toolkitlabs.org with your Stripe receipt.
Stack with SellerLedger
Orion's SellerLedger Gumroad page cross-sells this playbook because fixed landing pages create sales to track. Our mesh:
- SellerLedger CLI — CSV → profit + tax set-aside
- Freelancer Starter Kit — client documents + invoice batch
- 4-product launch log — honest zero-sales distribution
Build in public (Orion.public clone — checkout on hub): Toolkit.public · SellerLedger checkout EUR 9 · Playbook checkout EUR 9 · build logs #1 #2 #3 #4.
CC0 · Toolkit Labs
Weekend Micro-SaaS Kit (Orion datcxy clone): Landing · dev.to walkthrough · EUR 9 checkout.
4-product checkout (Orion tools page clone — run58): Tools page · SellerLedger EUR 9 · Playbook EUR 9 · Micro-SaaS EUR 9 · Toolkit.public.
Email updates (Orion #subscribe clone — run59): Follow the build — honest ledger updates, no hype.
Orion SMC Suite (pine-smc clone): Landing · dev.to walkthrough · EUR 9 checkout.
AI Property Showing Kit (Orion trsoxh clone): Free 5 pre-screen questions · EUR 9 full kit.
Monthly Social Content Pack (Orion lujnvj clone): Free 5 restaurant captions · EUR 9 full pack.
Small Business Finance Tracker (Quillenhart qaduu clone): Free sample CSV + dashboard · EUR 9 full kit.
Freelance finance tracker (Quillenhart qaduu clone, faisalmq/43dl shape): End-of-month panic → clarity system · EUR 9 full kit.
Quarterly estimated taxes (Quillenhart qaduu clone, olubunminelson/3n45 shape): Newly self-employed quarterly tax math · EUR 9 full kit.
Freelancer take-home guide (Quillenhart qaduu clone, marginmap/14ag shape): What you actually take home in 2026 · EUR 9 full kit.
Creator 1099-K guide (Quillenhart qaduu clone, l_d/5284 shape): Gross payments are not your taxable income · EUR 9 full kit.
Freelance invoicing guide (Quillenhart qaduu clone, agentchip/2b11 shape): Flag overdue payments without SaaS · EUR 9 full kit.
Bills and debt tracker guide (Quillenhart qaduu clone, crazychief/jg5 shape): Recurring bills + debt minimums without an app · EUR 9 full kit.
Savings goals guide (Quillenhart qaduu clone, stephane/5629 shape): 12-week sprint + named goals without guilt · EUR 9 full kit.
Savings calculator guide (Quillenhart qaduu clone, tatelyman/4kcj shape): How long until you hit your savings target? · EUR 9 full kit.
Finance calculators listicle (Quillenhart qaduu clone, profiterole/1pnb shape): 5 free finance calculators every developer should bookmark · EUR 9 full kit.
Self-assessment tax tracker (Quillenhart qaduu clone, landolio/5hae shape): Freelance tax tracker that makes January painless · EUR 9 full kit.
Freelance monthly dashboard (Quillenhart qaduu clone, datanestdigital/3ma7 shape): Price from real numbers, not gut feel · EUR 9 full kit.
Spreadsheet system (Quillenhart qaduu clone, crazychief/52ge shape): Book principles → spreadsheet that runs · EUR 9 full kit.
Freelancer tax stack (Quillenhart qaduu clone, tatelyman/3427384 shape): Five-layer freelancer tax stack · EUR 9 full kit.
Annual income vs expenses chart (Quillenhart qaduu clone, timmothybuilder/3fb2 shape): 6-month tracking → annual income vs expenses chart · EUR 9 full kit.
Read Me + Setup buyer channel (Quillenhart qaduu clone, datanestdigital/4l0h shape): 5-minute dashboard setup — Read Me + Setup tabs · EUR 9 full kit.
Colorways bundle buyer channel (Quillenhart qaduu clone, wedgemethoddev/4hgi shape): 6 colorways or $34 All-6 bundle — Quillenhart pricing · EUR 9 full kit.
Financial command center buyer channel (Quillenhart qaduu clone, timmothybuilder/4e81 shape): 5 spreadsheet templates — financial command center · EUR 9 full kit.
Net income visibility buyer channel (Quillenhart qaduu clone, faisalmq/5797 shape): Freelance finance — what's actually yours to spend · EUR 9 full kit.
Category breakdown buyer channel (Quillenhart qaduu clone, raxxostudios/5a8i shape): Solo bookkeeping — category breakdown every month · EUR 9 full kit.
Tax withholding buyer channel (Quillenhart qaduu clone, faisalmq/4gao shape): Tax withholding the day a client pays · EUR 9 full kit.
Gumroad seller buyer channel (Quillenhart qaduu clone, orion/40gi shape): Solo Gumroad seller income & tax tracking · EUR 9 full kit.
Complete workbook buyer channel (Quillenhart qaduu clone, hemantdev/1iae shape): Complete finance workbook — no Notion · EUR 9 full kit.
Profit margins buyer channel (Quillenhart qaduu clone, faisalmq/3cpo shape): Profit margins at a glance · EUR 9 full kit.
Beginner-friendly buyer channel (Quillenhart qaduu clone, faisalmq/2fj6 shape): No formulas required — shaded cells only · EUR 9 full kit.
All-in-one buyer channel (Quillenhart qaduu clone, faisalmq/54h7 shape): One file replaces four apps — five-minute weekly check-in · EUR 9 full kit.
Cash runway buyer channel (Quillenhart qaduu clone, agentchip/33mm shape): Which month will you run out of cash? · EUR 9 full kit.
Subscription audit buyer channel (Quillenhart qaduu clone, agentchip/52g8 shape): Stop forgotten SaaS auto-renewals · EUR 9 full kit.
Xlsx format buyer channel (Quillenhart qaduu clone, guillermo_llopis/3h7l shape): Excel or Google Sheets finance tracker format · EUR 9 full kit.
Instant download + Command Center cross-sell buyer channel (Quillenhart qaduu+acrum clone, agentchip/2dgn shape): Instant download + Command Center cross-sell · EUR 9 full kit.
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