Executive coaching is a nuanced practice that blends deep listening, strategic thinking, and the ability to ask the right question at exactly the right moment. AI tools like ChatGPT can serve as a powerful thinking partner — helping you prepare richer sessions, design sharper frameworks, and scale your practice without sacrificing the quality your clients expect. Whether you're onboarding a new C-suite client or refining your own methodology, these 35 prompts are built to work alongside your expertise.
Session Preparation and Coaching Frameworks
Prompt 1: Pre-Session Client Brief
I'm preparing for a coaching session with a senior leader who has been struggling with delegation and micromanagement tendencies. Help me design a 60-minute session structure that includes an opening check-in, a core exploration exercise, and a closing commitment. Include 3 powerful questions for each phase.
Prompt 2: Coaching Model Selection
Compare the GROW model, the Co-Active coaching framework, and the CLEAR model for use with a newly promoted VP who needs to transition from an individual contributor mindset to an executive leadership identity. Which framework would you recommend and why? Provide a sample session flow.
Prompt 3: Designing a Discovery Session
I'm meeting a new executive coaching client for the first time. They are a CFO at a mid-size tech company. Help me design a 90-minute discovery session agenda that uncovers their leadership style, core challenges, defining moments, and what success looks like for them in 6 months.
Prompt 4: Reflective Homework Assignment
My client is a CEO who struggles to pause and reflect — they are always in execution mode. Design a 2-week reflective practice assignment that gradually builds self-awareness without feeling overly therapeutic or time-consuming. Include daily prompts and a weekly review structure.
Prompt 5: Session Debrief Template
Create a structured post-session debrief template I can use after every coaching session. It should capture key themes that emerged, insights the client had, commitments made, questions to carry forward, and notes on my coaching approach. Keep it to one page.
Leadership Assessment and 360 Feedback
Prompt 6: 360 Feedback Debrief Preparation
My client just received their 360 feedback report and the results show a significant gap between how they see themselves (highly collaborative) and how their peers see them (directive and dismissive of input). Help me design a debrief conversation that is compassionate, honest, and leads to genuine insight rather than defensiveness.
Prompt 7: Strengths-Based Leadership Profile
Based on the following leadership themes — strategic vision, decisive under pressure, high standards, low patience for ambiguity, strong results orientation — create a strengths-based leadership profile summary I can use to open a feedback conversation with my client. Also list 3 potential blind spots associated with this profile.
Prompt 8: Custom Leadership Assessment Questions
I want to create a custom leadership self-assessment for senior leaders in financial services. Design 20 questions across 4 dimensions: strategic thinking, people leadership, stakeholder influence, and personal resilience. Use a 1-5 Likert scale and include scoring guidance.
Prompt 9: Identifying Leadership Derailers
My client is a high-performing SVP who has been passed over for promotion twice. Based on common executive derailers — such as perfectionism, arrogance, poor upward management, and difficulty with ambiguity — help me design a diagnostic conversation to identify which derailers may be at play without making them feel pathologized.
Prompt 10: Narrative Reframe for Difficult Feedback
My client received feedback that they are "too aggressive" in meetings. They are a woman of color in a male-dominated industry and feel the feedback may reflect bias. Help me hold both realities — the possibility of bias AND the value of the feedback — in a coaching conversation that is validating, honest, and action-oriented.
Goal Setting and Accountability Structures
Prompt 11: 90-Day Leadership Goals
My client is starting a new role as a Chief Operating Officer. Help me design a 90-day leadership goal framework that covers: understanding the business and culture, building key relationships, identifying quick wins, and establishing their leadership identity. Include measurable milestones for each phase.
Prompt 12: OKR Design for Personal Leadership Development
Adapt the OKR (Objectives and Key Results) framework for personal leadership development. My client's objective is to become a more emotionally intelligent leader. Write 3 measurable Key Results they could track over the next quarter, along with weekly behaviors that support each one.
Prompt 13: Accountability Partner Structure
My client wants to hold themselves more accountable between coaching sessions. Design a self-accountability structure they can use independently, including a weekly 15-minute self-check-in protocol, a progress tracker, and a set of 5 accountability questions they ask themselves every Friday.
Prompt 14: Breaking Through Goal Avoidance
My client keeps committing to having a difficult conversation with a peer and never follows through. This pattern has repeated for 3 sessions. Help me design a coaching intervention to explore the underlying resistance, reframe the goal, and create a specific action plan with a deadline and built-in accountability.
Prompt 15: Long-Term Vision Mapping
Facilitate a 5-year leadership vision exercise for my client, a 42-year-old General Manager who wants to become a CEO. Include questions that explore: what kind of leader they want to be, what legacy they want to leave, what skills they need to develop, and what sacrifices they are willing to make. Format as a guided written exercise.
Communication and Executive Presence
Prompt 16: Executive Presence Audit
Design an executive presence self-audit for a senior leader preparing for a board-level role. Cover the following dimensions: gravitas, communication clarity, composure under pressure, strategic narrative ability, and physical presence. Include 4 reflection questions per dimension and a scoring rubric.
Prompt 17: Preparing for a High-Stakes Presentation
My client is presenting their division's annual strategy to the board for the first time. They tend to over-explain and get into the weeds. Help me design a coaching session that helps them: identify their core message, structure a compelling narrative, anticipate tough questions, and project confidence. Include roleplay prompts I can use in session.
Prompt 18: Improving Executive Communication Style
My client has been told their communication is "too technical" and loses the room in leadership team meetings. Help me create a practical coaching plan to shift their communication style to be more concise, story-driven, and audience-aware. Include specific exercises they can practice weekly.
Prompt 19: Influence Without Authority
My client is a senior leader who needs to influence peers and stakeholders they have no direct authority over. Design a coaching module on influence strategies that covers: building credibility, understanding stakeholder motivations, framing proposals persuasively, and navigating resistance. Include 3 real-world scenarios and coaching questions for each.
Prompt 20: Developing a Personal Leadership Narrative
Help my client craft a compelling personal leadership narrative they can use when introducing themselves to new teams, in board settings, or at external speaking engagements. Provide a storytelling framework and a set of questions they can answer to build their narrative, covering: origin story, defining moments, leadership philosophy, and vision.
Managing Conflict and Organizational Dynamics
Prompt 21: Navigating a Toxic Peer Relationship
My client is in ongoing conflict with a peer on the executive team. The relationship has become toxic and is affecting team culture. Help me design a coaching series of 3 sessions that moves from: (1) understanding my client's role in the dynamic, to (2) building empathy and perspective-taking, to (3) preparing for a productive direct conversation.
Prompt 22: Coaching Through Organizational Politics
My client feels they are being sidelined in organizational politics and key decisions are being made without them. They feel frustrated and powerless. Help me design a coaching conversation that validates their experience, builds political awareness as a leadership skill, and creates a proactive strategy for repositioning their influence.
Prompt 23: Managing Up Effectively
My client has a difficult relationship with their CEO who is unpredictable, changes direction frequently, and rarely gives positive feedback. My client is considering leaving the organization. Design a coaching module on managing up that helps them understand the CEO's drivers, adapt their communication, and make a clear-eyed decision about whether to stay.
Prompt 24: Leading Through Organizational Change
My client is leading a major restructuring that is creating fear and resistance on their team. They are struggling to hold both the business case for change and the human cost of it. Design a coaching session that helps them develop authentic messaging, manage their own anxiety about the change, and lead with transparency and compassion.
Prompt 25: Conflict Resolution Frameworks for Leaders
Create a practical conflict resolution framework I can teach my executive coaching clients. It should be grounded in evidence-based approaches (such as Thomas-Kilmann or Crucial Conversations), easy to remember, and immediately applicable in a leadership context. Include a step-by-step process and common pitfalls to avoid.
Career Transitions and Senior Leadership Development
Prompt 26: First 100 Days as a New Executive
My client has just been promoted to their first C-suite role (Chief Marketing Officer) after being a VP for 8 years. Design a first-100-days coaching plan that addresses: identity shift, building trust with the board, resetting relationships with former peers, and establishing a leadership agenda. Include session topics for months 1, 2, and 3.
Prompt 27: CEO Readiness Assessment
Design a CEO readiness assessment I can use with aspiring C-suite leaders. Cover the dimensions most commonly assessed by executive search firms and boards: strategic vision, P&L ownership, board relations, external stakeholder management, talent development, and resilience. Include a gap analysis component and a development planning template.
Prompt 28: Coaching a Leader Through Burnout
My client is a high-achieving executive who is showing signs of burnout: exhaustion, cynicism, and reduced performance. They are resistant to slowing down because their identity is tied to achievement. Design a sensitive coaching approach that respects their drive, names the burnout pattern honestly, and creates a sustainable recovery plan.
Prompt 29: Preparing for an Executive Job Search
My client is a 50-year-old SVP who wants to make a move to a CEO role in the next 2 years. Help me design a 6-session coaching series that prepares them for an executive job search, covering: refining their leadership brand, building a target company list, activating their network, preparing for executive interviews, and negotiating an offer.
Prompt 30: Supporting a Leader Who Was Passed Over for Promotion
My client was recently passed over for a Chief People Officer role that went to an external candidate. They are demoralized and questioning their future at the company. Design a coaching conversation that processes the emotional impact, extracts useful feedback, evaluates their options honestly, and rebuilds a forward-looking mindset.
Business Development and Practice Management
Prompt 31: Crafting a Coaching Niche Statement
Help me craft a clear and compelling niche statement for my executive coaching practice. I work primarily with women in senior leadership roles in financial services who are navigating gender bias, promotion barriers, and imposter syndrome. Write 3 versions of a niche statement in different tones: direct and professional, warm and empathetic, and bold and provocative.
Prompt 32: Writing a Coaching Program Sales Page
Write a sales page for a 6-month executive coaching program targeting newly appointed C-suite leaders. The program costs $18,000 and includes bi-weekly 60-minute coaching sessions, a 360 assessment, and a mid-program strategy day. Emphasize outcomes, address common objections, and include a strong call to action.
Prompt 33: Designing a Group Coaching Program
Design a 6-session group coaching program for a cohort of 8 high-potential senior managers preparing for executive leadership. Include session themes, learning objectives, group exercises, and between-session assignments. The sessions are 90 minutes each and held virtually.
Prompt 34: Creating a Thought Leadership Content Strategy
Help me build a 3-month content strategy for my executive coaching practice. I want to position myself as a thought leader on the topics of leadership identity, executive transitions, and resilience. Suggest 12 LinkedIn posts, 4 newsletter topics, and 2 speaking angles I could pitch to leadership conferences. Include hooks and key messages for each.
Prompt 35: Structuring a Corporate Coaching Proposal
I've been asked to submit a proposal to a Fortune 500 company for an executive coaching engagement covering 10 senior leaders over 12 months. Write a professional proposal structure that includes: executive summary, coaching methodology, program design, expected outcomes, coach credentials section, investment and ROI framework, and next steps.
Get All 35 Prompts in One Place
If these prompts were useful, I've compiled all 35 into a ready-to-use toolkit with bonus prompts and usage notes.
Get the complete AI Prompt Toolkit for this profession →
Works with ChatGPT, Claude, and DeepSeek.
Top comments (0)