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35 ChatGPT Prompts for Public Relations Specialists: Craft Better Pitches, Manage Crises, and Amplify Coverage

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Public relations work demands sharp storytelling, rapid crisis response, and the ability to shape narratives across dozens of channels simultaneously. AI tools like ChatGPT can help PR specialists draft compelling pitches, prepare spokespeople, and analyze campaign performance far faster than working from scratch. Whether you're managing a product launch or navigating a reputation crisis, these 35 prompts will sharpen your workflow and elevate your results.

Media Pitching and Press Release Writing

1. Craft a targeted media pitch

Write a concise media pitch email for a journalist who covers [beat/industry]. The story angle is [angle]. The key news hook is [hook]. Keep it under 150 words, lead with the most compelling fact, and end with a clear call to action. Tone should be confident but not salesy.
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2. Write a press release

Write a press release announcing [news/event/product]. Include a strong headline, a dateline, a compelling lede, two supporting paragraphs with relevant details, a boilerplate about the company, and a media contact section. Follow AP style. The target audience is [audience].
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3. Develop multiple pitch angles

Given the following announcement — [announcement details] — generate 5 distinct pitch angles tailored to these different journalist beats: business/finance, technology, lifestyle, local news, and trade press. Each angle should emphasize a different aspect of the story.
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4. Personalize a pitch for a specific journalist

I want to pitch [journalist name] at [publication]. They recently wrote about [recent article topic]. My story is about [story summary]. Write a personalized pitch opening paragraph that references their recent work and naturally connects it to my story angle.
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5. Write a follow-up pitch email

I sent a media pitch one week ago to a journalist about [story topic] and haven't heard back. Write a brief, professional follow-up email that adds one new piece of information or data point to justify the follow-up, without being pushy. Keep it under 80 words.
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Crisis Communications and Reputation Management

6. Draft an initial crisis statement

Our company is facing the following situation: [describe crisis]. Draft an initial public statement that acknowledges the issue, expresses appropriate concern, avoids admitting legal liability, and outlines immediate next steps. Tone should be transparent, empathetic, and action-oriented.
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7. Create a crisis messaging framework

Develop a crisis communications messaging framework for the following scenario: [scenario]. Include: (1) the core message, (2) three supporting proof points, (3) anticipated tough questions with suggested responses, and (4) what NOT to say. Audience is [media/employees/customers/investors].
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8. Prepare holding statements

We are monitoring a developing situation involving [situation]. Write three holding statements of varying length — one sentence, three sentences, and one paragraph — that we can use to respond to media inquiries before we have full information. Each should buy time while demonstrating responsibility.
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9. Analyze reputational risk

Review the following news story about a competitor: [paste article or summary]. From a PR and reputation management perspective, identify the top three risks this situation poses if a similar incident occurred at our company, and recommend proactive steps we should take now to mitigate those risks.
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10. Write a crisis recovery narrative

Our company experienced [describe past crisis] approximately [timeframe] ago. We have since taken the following corrective actions: [list actions]. Write a forward-looking narrative we can use in media outreach and stakeholder communications that acknowledges the past while emphasizing our recovery and renewed commitment.
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Spokesperson Preparation and Media Training

11. Generate likely journalist questions

I'm preparing a spokesperson for a media interview about [topic]. The spokesperson's key messages are [messages]. Generate 10 tough questions a journalist might ask, ranging from straightforward to adversarial. Include questions that challenge the company's position or probe for inconsistencies.
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12. Write bridging statements

Our spokesperson tends to get drawn off-message during interviews. Write 5 bridging phrases they can use to redirect a difficult or off-topic question back to our key messages about [topic]. Each bridge should feel natural and conversational, not rehearsed or evasive.
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13. Create a media interview prep sheet

Create a one-page media interview prep sheet for [spokesperson name/role] ahead of an interview with [outlet] about [topic]. Include: top 3 key messages, 5 anticipated questions with suggested answers, 3 topics to avoid and why, relevant statistics to cite, and a reminder of the overall tone and goal of the interview.
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14. Critique a spokesperson response

Here is a transcript of how our spokesperson answered a media question: [paste response]. The question asked was: [question]. Evaluate this response on clarity, on-message delivery, use of evidence, tone, and any potential misquotation risks. Then rewrite a stronger version of the answer.
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15. Develop a Q&A document

Create a comprehensive Q&A document for our upcoming [product launch/announcement/event]. Anticipate at least 15 questions across these categories: product/service details, pricing and availability, competitive differentiation, company background, and potential concerns or controversies. Provide approved responses for each.
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Stakeholder and Executive Communications

16. Write an executive op-ed

Write a 600-word op-ed for [publication type] from the perspective of our [CEO/CMO/founder]. The topic is [topic] and the argument we want to make is [argument]. The tone should be authoritative but accessible. Include a strong opening hook, a clear thesis, supporting evidence, and a call to action at the end.
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17. Draft an employee communications memo

Draft an internal memo from [executive title] to all employees regarding [situation/announcement]. The key points to communicate are [points]. Tone should be [reassuring/transparent/motivating]. Anticipate employee concerns about [concern] and address them directly. Keep it under 400 words.
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18. Write investor or board communications

Draft a brief communications update for our board of directors regarding [issue or development]. Include: a clear summary of the situation, what actions management has taken or will take, the expected impact on company reputation or business, and what support or decisions are needed from the board.
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19. Create stakeholder messaging map

We are announcing [announcement]. Create a stakeholder messaging map with tailored key messages for each of the following audiences: employees, customers, investors, media, and community partners. Each message set should speak to that audience's specific interests and concerns while staying consistent with our overarching narrative.
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20. Ghostwrite an executive LinkedIn post

Write a LinkedIn post for our [CEO/VP/Director] about [topic or industry trend]. The post should reflect their voice — [describe voice: e.g., data-driven, optimistic, direct] — and reinforce the company's position as a thought leader in [industry]. Include a strong opening line, a personal insight or anecdote, and a question to drive engagement. Aim for 150-200 words.
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Social Media and Content Strategy

21. Build a crisis social media response plan

Develop a social media response plan for the following crisis scenario: [scenario]. Include: first-response tweet/post within the first hour, follow-up post at 24 hours, guidance on how to handle negative comments and direct messages, topics to avoid posting about during the crisis period, and metrics to monitor.
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22. Write social media posts for a campaign launch

Create a 5-post social media series for [platform: LinkedIn/Twitter/Instagram] to support the launch of [campaign/product/initiative]. Each post should have a different angle: news announcement, human interest, data/statistics, behind-the-scenes, and call to action. Include suggested hashtags and optimal posting times.
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23. Develop a thought leadership content calendar

Create a one-month thought leadership content calendar for [executive name/company] on LinkedIn. The focus topics are [topics]. For each week, suggest 2 post ideas with draft copy, a relevant article to share with commentary, and one engagement prompt. Align the content with our goal of [goal: e.g., positioning as AI leader, attracting talent].
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24. Write a social media dark post or holding message

Our company is going through [merger/acquisition/leadership change/layoffs]. We need to pause normal social media activity. Write a neutral, brief pinned social media post that acknowledges we have news to share soon without revealing details, maintains audience trust, and does not create speculation or alarm.
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25. Generate media coverage amplification copy

We just received positive media coverage in [publication] for [topic]. Write 3 social media posts across LinkedIn, Twitter/X, and Instagram that amplify this coverage without sounding self-congratulatory. Each post should add context, a key quote or insight from the article, and encourage followers to read more.
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Event and Campaign PR Planning

26. Write a press event run of show

Create a detailed run of show for a press event announcing [news]. The event is [duration] long and will include [speakers/demos/Q&A]. List each segment with timing, responsible party, talking points, and technical requirements. Flag potential logistical risks and how to mitigate them.
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27. Develop a product launch PR plan

Create a 30-day PR plan for the launch of [product/service]. Include: pre-launch media seeding strategy, embargo management approach, launch day media activities, post-launch coverage follow-up, and key metrics to track success. Identify the top 5 media targets and explain why each is a priority.
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28. Write a media advisory

Write a media advisory inviting journalists to attend [event]. Include the who, what, when, where, and why in a scannable format. Emphasize the visual and storytelling opportunities available. Add logistics details, RSVP instructions, and a media contact. Keep it to one page.
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29. Build an influencer and media partnership brief

Create a partnership brief for [influencer/media partner] we want to work with on our [campaign]. Include: campaign overview and goals, what we're asking them to do, key messages they must include, what we're offering in return, exclusivity terms, and FTC disclosure requirements. Tone should be collaborative and mutually beneficial.
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30. Draft a post-event press release

Write a post-event press release recapping [event name]. Highlight key announcements made, notable attendees or speakers, significant moments or milestones, and any media or audience metrics. Include at least two quotes — one from an executive and one from an attendee or partner. Follow AP style.
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Measurement and Reporting

31. Write an executive PR report summary

Here is raw PR data from last quarter: [paste data including placements, reach, sentiment, share of voice]. Write a 300-word executive summary that highlights the top wins, explains underperformance in any area, connects results to business objectives, and recommends 2-3 priorities for next quarter. Audience is senior leadership with limited PR knowledge.
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32. Build a media coverage analysis

Analyze the following media coverage from the past [timeframe]: [list or paste coverage]. Identify patterns in: sentiment (positive/neutral/negative), key messages that landed vs. missed, which spokespeople or topics generated the most coverage, outlet tier distribution, and geographic reach. Summarize findings and recommendations in bullet points.
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33. Create KPIs for a PR campaign

We are launching a PR campaign for [campaign purpose] with a budget of [budget] over [timeframe]. Define 5-7 measurable KPIs that align with our business goal of [goal]. For each KPI, specify the metric, how it will be measured, the target, and why it matters to the business.
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34. Write a competitive share of voice analysis

Based on the following media coverage data for our company and three competitors — [paste data] — write a share of voice analysis. Identify who is dominating coverage and on which topics, where we have opportunity to increase our presence, and 3 tactical recommendations to improve our competitive position in media.
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35. Draft a PR measurement framework

Help me build a PR measurement framework for our team that moves beyond vanity metrics like impressions and clip counts. Structure the framework across three levels: activity metrics (what we did), output metrics (immediate results), and outcome metrics (business impact). Provide examples of each relevant to [industry/company type] and suggest tools to track them.
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Get All 35 Prompts in One Place

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Works with ChatGPT, Claude, and DeepSeek.

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