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Analytics and metrics reporting

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Google Ads vs. Meta Ads: Where Should a Small Business Spend Its First ₹10,000?

Google Ads vs. Meta Ads: Where Should a Small Business Spend Its First ₹10,000?

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13 min read
How I gave my static sites real click analytics for $0: a /go/ redirect layer on Cloudflare Workers

How I gave my static sites real click analytics for $0: a /go/ redirect layer on Cloudflare Workers

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4 min read
What Is a Good Conversion Rate? (And Why the Average Can Fool You)

What Is a Good Conversion Rate? (And Why the Average Can Fool You)

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7 min read
How public-profile Instagram analytics tools work, and the privacy trade-offs

How public-profile Instagram analytics tools work, and the privacy trade-offs

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4 min read
My first three read counts were 50, 45, 0, 0. The last two were never zero.

My first three read counts were 50, 45, 0, 0. The last two were never zero.

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3 min read
Best Enterprise Data Catalog, Master Data Management & Governance Platforms (2026): Gartner Insights Compared

Best Enterprise Data Catalog, Master Data Management & Governance Platforms (2026): Gartner Insights Compared

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10 min read
53 of my 57 "visitors" were my own test scripts. Here is the code that fixed my count.

53 of my 57 "visitors" were my own test scripts. Here is the code that fixed my count.

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4 min read
I Built a Free UTM Link Inspector to Catch Campaign Tracking Mistakes

I Built a Free UTM Link Inspector to Catch Campaign Tracking Mistakes

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3 min read
How to Build a Modern Data Strategy in the Age of AI

How to Build a Modern Data Strategy in the Age of AI

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7 min read
Five customer segments, and the one that holds 65% of the lost revenue

Five customer segments, and the one that holds 65% of the lost revenue

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3 min read
Pulse vs GA vs Plausible vs Fathom (2026)

Pulse vs GA vs Plausible vs Fathom (2026)

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11 min read
Your match results can put a club in the wrong relegation spot

Your match results can put a club in the wrong relegation spot

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6 min read
A Bun preload that strips agent transcripts reveals the hidden cost of open-weight adoption

A Bun preload that strips agent transcripts reveals the hidden cost of open-weight adoption

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4 min read
Treat Your Sending Domain as Part of the Email Product

Treat Your Sending Domain as Part of the Email Product

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3 min read
SQL: WHERE, ORDER BY, and LIMIT — Why Your Query May Return the Wrong Employees

SQL: WHERE, ORDER BY, and LIMIT — Why Your Query May Return the Wrong Employees

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3 min read
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