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Search-engine optimization topics

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Should AI crawlers access your site?

Should AI crawlers access your site?

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5 min read
The Unglamorous Maintenance Work That Keeps a Site Indexed

The Unglamorous Maintenance Work That Keeps a Site Indexed

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4 min read
A 20-minute monthly audit to see which sources AI assistants cite for your brand

A 20-minute monthly audit to see which sources AI assistants cite for your brand

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2 min read
How to track your brand in ChatGPT

How to track your brand in ChatGPT

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5 min read
What is prompt fan-out?

What is prompt fan-out?

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5 min read
Checking Whether a Backlink Actually Fits: A Small Python Script

Checking Whether a Backlink Actually Fits: A Small Python Script

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3 min read
Car Dealer Local SEO Checklist: What to Check Each Month

Car Dealer Local SEO Checklist: What to Check Each Month

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5 min read
Your robots.txt says yes. Your CDN says no. (We tested the top 1,000 sites)

Your robots.txt says yes. Your CDN says no. (We tested the top 1,000 sites)

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5 min read
Google Shows the Wrong Site Name for Your Blog: Where It Comes From and How to Fix It

Google Shows the Wrong Site Name for Your Blog: Where It Comes From and How to Fix It

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6 min read
A bilingual site needs a route model, not just a language switch

A bilingual site needs a route model, not just a language switch

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4 min read
Thanks to AI? Links to my site started arriving from an unexpected route

Thanks to AI? Links to my site started arriving from an unexpected route

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4 min read
Zero to Cited in Six Days: I Put a Brand-New Author Online and Measured How Fast AI Started Citing Him

Zero to Cited in Six Days: I Put a Brand-New Author Online and Measured How Fast AI Started Citing Him

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11 min read
How to get your brand cited by Perplexity

How to get your brand cited by Perplexity

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5 min read
What AI Crawler Logs Showed Us: Bots vs Fetches

What AI Crawler Logs Showed Us: Bots vs Fetches

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4 min read
AI in Local SEO: How ChatGPT, Gemini and AI Overviews Decide Which Businesses to Mention

AI in Local SEO: How ChatGPT, Gemini and AI Overviews Decide Which Businesses to Mention

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3 min read
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