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Marketing campaigns and trailers

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We Were Building Marketing for a Startup. We Accidentally Built an A3

We Were Building Marketing for a Startup. We Accidentally Built an A3

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3 min read
I Built an Open Dataset Tracking How 41 Brands Appear in ChatGPT, Perplexity, and Gemini

I Built an Open Dataset Tracking How 41 Brands Appear in ChatGPT, Perplexity, and Gemini

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4 min read
ROAS 100% is not the breakeven point — what most ad reports get wrong

ROAS 100% is not the breakeven point — what most ad reports get wrong

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4 min read
Mr Sunday Movies: Why does this work? - Project Hail Mary Review

Mr Sunday Movies: Why does this work? - Project Hail Mary Review

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1 min read
You Shouldn't Need a PhD to Send a WhatsApp Message from Your App

You Shouldn't Need a PhD to Send a WhatsApp Message from Your App

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3 min read
I Gave an AI $0 and Asked It to Get My First Customer

I Gave an AI $0 and Asked It to Get My First Customer

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5 min read
First Touch UTM, Referral Attribution & User Acquisition

First Touch UTM, Referral Attribution & User Acquisition

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2 min read
I Thought Good Software Would Market Itself. I Was Wrong.

I Thought Good Software Would Market Itself. I Was Wrong.

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4 min read
Why fixing 'Direct/None' alone won't reduce GA4's 'unknown traffic'

Why fixing 'Direct/None' alone won't reduce GA4's 'unknown traffic'

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4 min read
I took forg.to from DR 0 to DR 25 in 5 weeks. Here's the honest breakdown.

I took forg.to from DR 0 to DR 25 in 5 weeks. Here's the honest breakdown.

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5 min read
GA4's 'Direct / (none)' is mostly measurement loss, not user behavior

GA4's 'Direct / (none)' is mostly measurement loss, not user behavior

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4 min read
Top Marketing Skills For Claude Code, OpenClaw & Hermes

OpenClaw Challenge Submission 🦞

Top Marketing Skills For Claude Code, OpenClaw & Hermes

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11 min read
71% of stores have GA4 installed. Only 11% actually use it. Here's what's broken.

71% of stores have GA4 installed. Only 11% actually use it. Here's what's broken.

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7 min read
The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)

The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)

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5 min read
7 Persuasion Principles Your Landing Page Is Probably Missing

7 Persuasion Principles Your Landing Page Is Probably Missing

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5 min read
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