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Analytics and metrics reporting

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My AI visibility score was 29.2. Here is what the one number was hiding

My AI visibility score was 29.2. Here is what the one number was hiding

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3 min read
I Analyzed 1,994 Wordle Answers - Here Is What the Data Says

I Analyzed 1,994 Wordle Answers - Here Is What the Data Says

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4 min read
Stop Guessing Which Ad Produced the Lead: Capture gclid in Next.js and Send the Conversion Server-Side

Stop Guessing Which Ad Produced the Lead: Capture gclid in Next.js and Send the Conversion Server-Side

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5 min read
The real work in a data agent is the harness around it

The real work in a data agent is the harness around it

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6 min read
Why Google Analytics breaks inside a Figma plugin, and what I built instead

Why Google Analytics breaks inside a Figma plugin, and what I built instead

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7 min read
ทราฟฟิกจาก ChatGPT หายจาก GA4: บั๊ก UTM สอนอะไรเราเรื่องการวัดผล AI?

ทราฟฟิกจาก ChatGPT หายจาก GA4: บั๊ก UTM สอนอะไรเราเรื่องการวัดผล AI?

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2 min read
Agent playbooks got 1,692 reader-days in a week. One agent reported back

Agent playbooks got 1,692 reader-days in a week. One agent reported back

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3 min read
A reader asked how many people reached my free offer. Three. None of them clicked.

A reader asked how many people reached my free offer. Three. None of them clicked.

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3 min read
Delhi to Goa Flights: What Fare Patterns Reveal About the Cheapest Days to Book

Delhi to Goa Flights: What Fare Patterns Reveal About the Cheapest Days to Book

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6 min read
Your zero is not evidence: run the control query

Your zero is not evidence: run the control query

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3 min read
Every upgrade offer in our app has a name, and the same name comes back from Stripe on the way home

Every upgrade offer in our app has a name, and the same name comes back from Stripe on the way home

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6 min read
I built ~2,200 pages with AI agents. The hard part was my own analytics.

I built ~2,200 pages with AI agents. The hard part was my own analytics.

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2 min read
We Reported Zero Clicks for Nine Weeks. The Bug Was in Our Own Dashboard.

We Reported Zero Clicks for Nine Weeks. The Bug Was in Our Own Dashboard.

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5 min read
A 25-line check for botted crypto KOL accounts before you pay them

A 25-line check for botted crypto KOL accounts before you pay them

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2 min read
GSTR-3B Filing History as a Credit Signal for Lenders

GSTR-3B Filing History as a Credit Signal for Lenders

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6 min read
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