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Analytics and metrics reporting

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Building a Data Fabric on AWS: Connect Data, Improve Governance, and Power AI

Building a Data Fabric on AWS: Connect Data, Improve Governance, and Power AI

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5 min read
Track campaign conversions without storing contact details

Track campaign conversions without storing contact details

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3 min read
I started an A/B test on 18 October. So did somebody else, on the same clips.

I started an A/B test on 18 October. So did somebody else, on the same clips.

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4 min read
Project traffic you can actually read: UV/PV analytics for ops on SunfishLoop

Project traffic you can actually read: UV/PV analytics for ops on SunfishLoop

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2 min read
Google Sheets vs a Real Dashboard: When It Is Time to Graduate

Google Sheets vs a Real Dashboard: When It Is Time to Graduate

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3 min read
How to Build a Shopify Sales Dashboard Without Hiring a Developer

How to Build a Shopify Sales Dashboard Without Hiring a Developer

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2 min read
a16z Top 100 exits aren't the same as dying traffic

a16z Top 100 exits aren't the same as dying traffic

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1 min read
The new-site boost ended. Three small tools then beat my 312 content pages in a week

The new-site boost ended. Three small tools then beat my 312 content pages in a week

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3 min read
Dashboards nobody reads: what 7 data viz tools get right and wrong

Dashboards nobody reads: what 7 data viz tools get right and wrong

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5 min read
HelloFresh on LinkedIn: 21 of 30 ad texts pitch FMCG brands, not meal kits

HelloFresh on LinkedIn: 21 of 30 ad texts pitch FMCG brands, not meal kits

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5 min read
Big Data: What It Is, How It Works, and Why It Matters in the Modern World

Big Data: What It Is, How It Works, and Why It Matters in the Modern World

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8 min read
27,013 Short-Link Clicks, and 45% Came From Me

27,013 Short-Link Clicks, and 45% Came From Me

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6 min read
Weekends Are Not Dead. My Data Says They're 10% Better.

Weekends Are Not Dead. My Data Says They're 10% Better.

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4 min read
i count clicks without knowing who clicked

i count clicks without knowing who clicked

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2 min read
Tracking ChatGPT, Perplexity and Claude Referrals Properly: GA4 Regex, Server Logs and the 'Dark AI' Problem

Tracking ChatGPT, Perplexity and Claude Referrals Properly: GA4 Regex, Server Logs and the 'Dark AI' Problem

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5 min read
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