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# marketing

Marketing campaigns and trailers

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STRATEGY.md as code — turning a doc nobody reads into an LLM contract

STRATEGY.md as code — turning a doc nobody reads into an LLM contract

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10 min read
Triple Whale vs RevenueScope — A 7-Axis Comparison for SMB EC Brands

Triple Whale vs RevenueScope — A 7-Axis Comparison for SMB EC Brands

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5 min read
Build in Public: The Best Marketing Strategy for Developers

Build in Public: The Best Marketing Strategy for Developers

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1 min read
Prophet: We Built a Wind Tunnel for Marketing Campaigns

Prophet: We Built a Wind Tunnel for Marketing Campaigns

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2 min read
How Localized Chat Pages Helped Increase Organic Traffic to 160K Clicks

How Localized Chat Pages Helped Increase Organic Traffic to 160K Clicks

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3 min read
Industry RPS Benchmarks 2026 — Where Your DTC Brand Stands Across Apparel, Food, Beauty, Electronics, and SaaS

Industry RPS Benchmarks 2026 — Where Your DTC Brand Stands Across Apparel, Food, Beauty, Electronics, and SaaS

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6 min read
Sixty days to MiCA. Your marketing function is the riskiest line item.

Sixty days to MiCA. Your marketing function is the riskiest line item.

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7 min read
ROAS Isn't Profit: Why Japanese SMB EC Needs Gross-Margin-Aware ROAS

ROAS Isn't Profit: Why Japanese SMB EC Needs Gross-Margin-Aware ROAS

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5 min read
Builds & Bugs: Which RPG class are you as a developer?

Builds & Bugs: Which RPG class are you as a developer?

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1 min read
Stop Ranking Ad Channels by Sessions: Use RPS (Revenue Per Session) Instead

Stop Ranking Ad Channels by Sessions: Use RPS (Revenue Per Session) Instead

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4 min read
How Ad Scripting Can Supercharge Your Travel PPC Marketing (And Generate More Airline Calls)

How Ad Scripting Can Supercharge Your Travel PPC Marketing (And Generate More Airline Calls)

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10 min read
Google Ads can spend up to 2x your daily budget. I built a Chrome extension that catches it before it happens.

Google Ads can spend up to 2x your daily budget. I built a Chrome extension that catches it before it happens.

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5 min read
Biggest Technical Challenges in B2B SaaS

Biggest Technical Challenges in B2B SaaS

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8 min read
Open Source as a Growth Engine: How Developers Are Using GitHub to Build Profitable Businesses in 2026

Open Source as a Growth Engine: How Developers Are Using GitHub to Build Profitable Businesses in 2026

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11 min read
AI Search Readiness Checklist for B2B Websites

AI Search Readiness Checklist for B2B Websites

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9 min read
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