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Jukka Blomberg

Ex-CMO of international crypto exchanges. 15+ yrs marketing leadership. Now running NorthPoint — fractional crypto CMO + AI-augmented marketing. MiCA self-audit + AI stack open-source.

Location Helsinki, Finland Joined Joined on  Personal website https://northpoint.fi/resources github website twitter website

Work

Fractional Crypto CMO · Founder, NorthPoint

Where are the world's Bitcoin towns? Mostly in Africa now

Where are the world's Bitcoin towns? Mostly in Africa now

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Wine sales held up this year. Wine profits did not.

Wine sales held up this year. Wine profits did not.

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3 min read
Nine of 26 crypto layoffs were called "AI". Only five companies said it themselves.

Nine of 26 crypto layoffs were called "AI". Only five companies said it themselves.

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2 min read
My AI agents had a bug that no test could catch: a job nobody's instructions knew about

My AI agents had a bug that no test could catch: a job nobody's instructions knew about

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3 min read
Five things my 13 AI agents are never allowed to do

Five things my 13 AI agents are never allowed to do

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3 min read
The label says Bordeaux. The annual report says Australia

The label says Bordeaux. The annual report says Australia

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3 min read
"We don't market in the EEA" is a signature, not evidence. Here is what an EEA visitor actually sees

"We don't market in the EEA" is a signature, not evidence. Here is what an EEA visitor actually sees

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3 min read
Our bitcoin stocks index was 94.5% SpaceX and Tesla. Here is the rule that fixed it

Our bitcoin stocks index was 94.5% SpaceX and Tesla. Here is the rule that fixed it

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How much vineyard does a wine stock own? From 12,441 hectares to none

How much vineyard does a wine stock own? From 12,441 hectares to none

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3 min read
Wine stocks are up 6.5% since July. Or down 2.8%. It depends how you count.

Wine stocks are up 6.5% since July. Or down 2.8%. It depends how you count.

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Six questions to read your crypto company against the 2026 public record

Six questions to read your crypto company against the 2026 public record

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2 min read
State of Crypto Marketing 2026: seven things from the public record

State of Crypto Marketing 2026: seven things from the public record

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2 min read
12 free skills for crypto marketing teams: 267 rules in plain Markdown, MIT-licensed

12 free skills for crypto marketing teams: 267 rules in plain Markdown, MIT-licensed

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3 min read
Three on the grid, zero on the leaderboard

Three on the grid, zero on the leaderboard

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7 min read
Binance just put a product CEO in the CMO seat. The seat just changed shape.

Binance just put a product CEO in the CMO seat. The seat just changed shape.

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7 min read
What a 60-day bridge CMO actually ships. Week by week inside an exchange.

What a 60-day bridge CMO actually ships. Week by week inside an exchange.

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9 min read
Binance lost its CMO too. Two Tier-1 exchanges in seven days.

Binance lost its CMO too. Two Tier-1 exchanges in seven days.

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5 min read
When the $1B CMO era ends

When the $1B CMO era ends

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6 min read
Ritson is right about Crypto.com. Here's the part he can't see from outside.

Ritson is right about Crypto.com. Here's the part he can't see from outside.

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5 min read
Coinbase named the model: AI-native pods are the new marketing org

Coinbase named the model: AI-native pods are the new marketing org

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State of Crypto Marketing 2026. Built from the public record.

State of Crypto Marketing 2026. Built from the public record.

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4 min read
Sixty days to MiCA. Your marketing function is the riskiest line item.

Sixty days to MiCA. Your marketing function is the riskiest line item.

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7 min read
Hire an agency or hire a fractional crypto CMO

Hire an agency or hire a fractional crypto CMO

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6 min read
Rebuilding crypto marketing after the AI layoffs

Rebuilding crypto marketing after the AI layoffs

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7 min read
The 40 MiCA rules every crypto marketer should know

The 40 MiCA rules every crypto marketer should know

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3 min read
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