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isabelle dubuis

Exploring Swiss finance, savings culture and how money works differently here compared to the UK.

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Education

UNIBERSITE DE LONDON

Pronouns

ISA

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Freelance writer

Topical Authority: Quality Over Quantity in SEO Strategy

Topical Authority: Quality Over Quantity in SEO Strategy

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3 min read

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Voice AI Evaluation: 5 Metrics Nobody Publishes but Everyone Uses

Voice AI Evaluation: 5 Metrics Nobody Publishes but Everyone Uses

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4 min read
CBD et anxiété : recommandations de l'EFSA 2026 et implications commerciales

CBD et anxiété : recommandations de l'EFSA 2026 et implications commerciales

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5 min read
Common Pitfalls in Open-Source Voice Agent Implementations

Common Pitfalls in Open-Source Voice Agent Implementations

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3 min read
Voice AI for Inbound vs Outbound: Distinct Strategies for Success

Voice AI for Inbound vs Outbound: Distinct Strategies for Success

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3 min read
Memory for AI Agents: Vector vs Graph vs Hybrid Approaches

Memory for AI Agents: Vector vs Graph vs Hybrid Approaches

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4 min read
Rethinking Technical Indicators: What Works in 2026

Rethinking Technical Indicators: What Works in 2026

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5 min read
Local LLM Hosting in Switzerland: Cost, Latency, and Compliance Trade‑offs

Local LLM Hosting in Switzerland: Cost, Latency, and Compliance Trade‑offs

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5 min read
Italian SMB AI Pilots: Why Governance Beats Hype in 2026

Italian SMB AI Pilots: Why Governance Beats Hype in 2026

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5 min read
Secrets sprawl: how we cleaned up 412 leaked tokens and stopped the latency bleed

Secrets sprawl: how we cleaned up 412 leaked tokens and stopped the latency bleed

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5 min read
Hallucination Scoring: The 4 Evaluations That Keep AI Trustworthy

Hallucination Scoring: The 4 Evaluations That Keep AI Trustworthy

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5 min read
Lead gen in 2026: why cheap list‑rental burns 4 your budget and intent data saves it

Lead gen in 2026: why cheap list‑rental burns 4 your budget and intent data saves it

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5 min read
Legacy Sites Still Own the SERPs: 40 Winners, 12‑Month Data Shows Why

Legacy Sites Still Own the SERPs: 40 Winners, 12‑Month Data Shows Why

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5 min read
Voice Cloning Ethics – The 3 Lines We Must Never Cross

Voice Cloning Ethics – The 3 Lines We Must Never Cross

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5 min read
How a Lean Voice AI Cut 38% of L1 Support Tickets in 4 Weeks

How a Lean Voice AI Cut 38% of L1 Support Tickets in 4 Weeks

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5 min read
Why Most Voice‑AI POCs Fail (and the 4 That Didn’t)

Why Most Voice‑AI POCs Fail (and the 4 That Didn’t)

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4 min read
When Agents Loop Forever: 4 Root Causes and How to Stop Them

When Agents Loop Forever: 4 Root Causes and How to Stop Them

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6 min read
Trader la BNS : comment exploiter la volatilité 2026 grâce aux données réelles

Trader la BNS : comment exploiter la volatilité 2026 grâce aux données réelles

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5 min read
GDPR vs FADP: why Swiss AI projects blew their budgets in 2026

GDPR vs FADP: why Swiss AI projects blew their budgets in 2026

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5 min read
Buying AI vs Building: A CFO‑Friendly Checklist of 6 Costly Mistakes

Buying AI vs Building: A CFO‑Friendly Checklist of 6 Costly Mistakes

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6 min read
When a Secrets Manager Becomes a Costly Bottleneck

When a Secrets Manager Becomes a Costly Bottleneck

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4 min read
Secrets Sprawl: How We Cleaned Up 412 Leaked Tokens in One Weekend

Secrets Sprawl: How We Cleaned Up 412 Leaked Tokens in One Weekend

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4 min read
Vendor AI Risk: 12 Procurement Questions That Stop Costly Model Drift

Vendor AI Risk: 12 Procurement Questions That Stop Costly Model Drift

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6 min read
Lead Enrichment Stack Tear‑Down: What We Cut and What We Kept

Lead Enrichment Stack Tear‑Down: What We Cut and What We Kept

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5 min read
Rethinking Topical Authority: Link Graphs and JSON‑LD Over Clusters

Rethinking Topical Authority: Link Graphs and JSON‑LD Over Clusters

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5 min read
WhatsApp Business API vs Cloud API: the data‑driven choice for ecommerce in 2026

WhatsApp Business API vs Cloud API: the data‑driven choice for ecommerce in 2026

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4 min read
Streaming ASR on Consumer CPUs: What Broke Our PyCon Demo and How We Fixed It

Streaming ASR on Consumer CPUs: What Broke Our PyCon Demo and How We Fixed It

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4 min read
Streaming TTS under 300 ms: 6 mistakes that killed our latency and how we fixed them

Streaming TTS under 300 ms: 6 mistakes that killed our latency and how we fixed them

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5 min read
Rethinking the 200 ms Voice‑AI Budget: The Hidden Warm‑up Cost You’re Ignoring

Rethinking the 200 ms Voice‑AI Budget: The Hidden Warm‑up Cost You’re Ignoring

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4 min read
Multi‑Agent Orchestration Is Not a Feature Add‑On – It’s the Core Budget Killer

Multi‑Agent Orchestration Is Not a Feature Add‑On – It’s the Core Budget Killer

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5 min read
Backtesting Five SMI Swing Strategies (2020‑2026): Which One Wins

Backtesting Five SMI Swing Strategies (2020‑2026): Which One Wins

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5 min read
Data Residency for AI in Switzerland – A Practical Latency‑Cost Guide

Data Residency for AI in Switzerland – A Practical Latency‑Cost Guide

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4 min read
CFO‑Friendly Framework for Buying vs Building AI in the EU

CFO‑Friendly Framework for Buying vs Building AI in the EU

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6 min read
Per‑Pod Secrets in Kubernetes: 3 Patterns Compared, Benchmarked, and Migrated

Per‑Pod Secrets in Kubernetes: 3 Patterns Compared, Benchmarked, and Migrated

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7 min read
Hallucination Scoring: The 4 Evaluations That Actually Predict Compliance Risk

Hallucination Scoring: The 4 Evaluations That Actually Predict Compliance Risk

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5 min read
Outbound Deliverability Playbook: 12 Fixes That Doubled Our Open Rate

Outbound Deliverability Playbook: 12 Fixes That Doubled Our Open Rate

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5 min read
AI Content + Google: 9 Months of Testing What Actually Gets Indexed

AI Content + Google: 9 Months of Testing What Actually Gets Indexed

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4 min read
WhatsApp AI Agent: 6 Months of Conversion Data that Defy Expectations

WhatsApp AI Agent: 6 Months of Conversion Data that Defy Expectations

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5 min read
Voice Cloning Ethics: 5 Lines We Don't Cross

Voice Cloning Ethics: 5 Lines We Don't Cross

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3 min read
Open‑Source Voice Agent Stack – 6‑Month Deep Dive & Cost‑Latency Tradeoffs

Open‑Source Voice Agent Stack – 6‑Month Deep Dive & Cost‑Latency Tradeoffs

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6 min read
Real Cost per Voice Call: $0.31 After 12 Months in Production

Real Cost per Voice Call: $0.31 After 12 Months in Production

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5 min read
When Agents Loop Forever: 4 Root Causes and How to Stop Them

When Agents Loop Forever: 4 Root Causes and How to Stop Them

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6 min read
Connect Twilio Voice to GPT‑4o Realtime in Exactly 80 Lines

Connect Twilio Voice to GPT‑4o Realtime in Exactly 80 Lines

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6 min read
SDR Cadences in 2026: Why Three Hyper‑Personalized Touches Outperform Five

SDR Cadences in 2026: Why Three Hyper‑Personalized Touches Outperform Five

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5 min read
EU AI Act 2026: Embed Compliance in Your CI/CD or Miss the Launch Window

EU AI Act 2026: Embed Compliance in Your CI/CD or Miss the Launch Window

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5 min read
Local LLM Hosting in Switzerland: Real Costs, Latency & Compliance

Local LLM Hosting in Switzerland: Real Costs, Latency & Compliance

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5 min read
Apollo vs Lemlist vs Instantly – 6‑Week A/B Test Shows Why Cadence Beats Feature Lists

Apollo vs Lemlist vs Instantly – 6‑Week A/B Test Shows Why Cadence Beats Feature Lists

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4 min read
Programmatic SEO: When Scale Wins and When Google Pulls the Plug

Programmatic SEO: When Scale Wins and When Google Pulls the Plug

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5 min read
Building a French Voice Agent That Sounds Human, Not Robotic

Building a French Voice Agent That Sounds Human, Not Robotic

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4 min read
Memory for Agents: When Vectors Meet Graphs, Bugs Drop 4

Memory for Agents: When Vectors Meet Graphs, Bugs Drop 4

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6 min read
Tesla FSD au Canada 2026 : limites, chiffres et solutions pratiques

Tesla FSD au Canada 2026 : limites, chiffres et solutions pratiques

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6 min read
SEO for Regulated CBD Stores: How We Recovered 47% Traffic After a Compliance Hit

SEO for Regulated CBD Stores: How We Recovered 47% Traffic After a Compliance Hit

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5 min read
Voice AI metrics no one writes about but every production team tracks

Voice AI metrics no one writes about but every production team tracks

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6 min read
Tesla FSD in Switzerland 2026 – What Works, What Doesn’t

Tesla FSD in Switzerland 2026 – What Works, What Doesn’t

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6 min read
Facture impayée : les 5 leviers à activer avant d’engager le contentieux

Facture impayée : les 5 leviers à activer avant d’engager le contentieux

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5 min read
Italian SMBs Beat EU AI ROI by Embedding Compliance in CI/CD

Italian SMBs Beat EU AI ROI by Embedding Compliance in CI/CD

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5 min read
Vault vs Secrets Manager in 2026: The True Cost of Cross‑Cloud Latency

Vault vs Secrets Manager in 2026: The True Cost of Cross‑Cloud Latency

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6 min read
Avoiding WhatsApp Business Bans: The Unwritten Rules Every Bot Owner Must Follow

Avoiding WhatsApp Business Bans: The Unwritten Rules Every Bot Owner Must Follow

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5 min read
Building a Barge‑In Detector That Doesn’t Cut the Conversation Short

Building a Barge‑In Detector That Doesn’t Cut the Conversation Short

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6 min read
LinkedIn vs Cold Email: 8‑Week Split Test Shows Email Wins on Cost per Meeting

LinkedIn vs Cold Email: 8‑Week Split Test Shows Email Wins on Cost per Meeting

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4 min read
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