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isabelle dubuis

Exploring Swiss finance, savings culture and how money works differently here compared to the UK.

Joined Joined on 

Education

UNIBERSITE DE LONDON

Pronouns

ISA

Work

Freelance writer

Before You Publish City SEO Pages: A Query-to-Page Intent Map

Before You Publish City SEO Pages: A Query-to-Page Intent Map

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21 min read

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EU Endpoint, Not EU System: A 12-Case Mistral Data-Residency Gate

EU Endpoint, Not EU System: A 12-Case Mistral Data-Residency Gate

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19 min read
AI Pilot Acceptance Testing: A 12-Case Contract Card for Swiss SMEs

AI Pilot Acceptance Testing: A 12-Case Contract Card for Swiss SMEs

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23 min read
Multilingual AI Brand Voice Needs a Test Suite, Not a Translation Checklist

Multilingual AI Brand Voice Needs a Test Suite, Not a Translation Checklist

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17 min read
TAM by Account, Not by Percentage: A Bottom-Up B2B Market Model You Can Audit

TAM by Account, Not by Percentage: A Bottom-Up B2B Market Model You Can Audit

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24 min read
Buying CBD Flower? A Lot-Matched COA Is a Filter, Not a Safety Guarantee

Buying CBD Flower? A Lot-Matched COA Is a Filter, Not a Safety Guarantee

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19 min read
WhatsApp CRM Attribution: Preserve Campaign Context Through Qualified Leads

WhatsApp CRM Attribution: Preserve Campaign Context Through Qualified Leads

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23 min read
Can an AI Game Teach RAG? Test Transfer Beyond the Puzzle

Can an AI Game Teach RAG? Test Transfer Beyond the Puzzle

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19 min read
Does DeepL Sell Your Data? A Product-by-Product Privacy Decision Packet

Does DeepL Sell Your Data? A Product-by-Product Privacy Decision Packet

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24 min read
Swiss Pre-Open Market Data: A Schema and Test Harness for Indicative Prices

Swiss Pre-Open Market Data: A Schema and Test Harness for Indicative Prices

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21 min read
AI System Integration for Swiss SMEs: A Boundary-First Playbook

AI System Integration for Swiss SMEs: A Boundary-First Playbook

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25 min read
WhatsApp BSP vs Cloud API in 2026: A Control and Exit Scorecard

WhatsApp BSP vs Cloud API in 2026: A Control and Exit Scorecard

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17 min read
Voice Search SEO in 2026: A Field Test for Spoken Answers

Voice Search SEO in 2026: A Field Test for Spoken Answers

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16 min read
What a Voice-First AI Setup Actually Needs: SIP, Backend, Data, and Ownership

What a Voice-First AI Setup Actually Needs: SIP, Backend, Data, and Ownership

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21 min read
When a Caller Interrupts: A 16-Case Recovery Test for Voice Agents

When a Caller Interrupts: A 16-Case Recovery Test for Voice Agents

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16 min read
AI Social Media Agents: 12 Permission Tests Before One Publishes or Replies

AI Social Media Agents: 12 Permission Tests Before One Publishes or Replies

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20 min read
Can You Keep Your WhatsApp Business Number When Adding an AI Agent? A Coexistence Decision Guide

Can You Keep Your WhatsApp Business Number When Adding an AI Agent? A Coexistence Decision Guide

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22 min read
The Last Invoice Is Not the Handover: 12 Acceptance Tests for a Swiss SME AI Project

The Last Invoice Is Not the Handover: 12 Acceptance Tests for a Swiss SME AI Project

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29 min read
Retail Forecast MLOps: A 16-Gate Release Protocol for Inventory Decisions

Retail Forecast MLOps: A 16-Gate Release Protocol for Inventory Decisions

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24 min read
Perplexity Citations: A 16-Claim Audit to Verify the Answer

Perplexity Citations: A 16-Claim Audit to Verify the Answer

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24 min read
AI Paid Media Reporting: A 10-Case Gate Before Auto-Insights

AI Paid Media Reporting: A 10-Case Gate Before Auto-Insights

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15 min read
AI Lead Qualification Tools for Consulting Firms: A 12-Test Pilot Gate

AI Lead Qualification Tools for Consulting Firms: A 12-Test Pilot Gate

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23 min read
WhatsApp Team Inbox vs Multi-Agent App: A 12-Test Routing and History Scorecard

WhatsApp Team Inbox vs Multi-Agent App: A 12-Test Routing and History Scorecard

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23 min read
Trade Republic in Switzerland: Does Spanish Nationality Qualify?

Trade Republic in Switzerland: Does Spanish Nationality Qualify?

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20 min read
Nordic AI Sovereignty: A 12-Check Procurement Test

Nordic AI Sovereignty: A 12-Check Procurement Test

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23 min read
How Small Businesses Can Test AI Marketing Tools Before Scaling

How Small Businesses Can Test AI Marketing Tools Before Scaling

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22 min read
From AI Course Attendance to Safer Work: A 30-Day Transfer Test

From AI Course Attendance to Safer Work: A 30-Day Transfer Test

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21 min read
11x AI vs a CRM Prospecting Agent: A Pilot Scorecard Before You Buy

11x AI vs a CRM Prospecting Agent: A Pilot Scorecard Before You Buy

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22 min read
Answering Machine Detection Is a Guess: A 16-Scenario Test for Voice AI Calls

Answering Machine Detection Is a Guess: A 16-Scenario Test for Voice AI Calls

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21 min read
WhatsApp AI for Real Estate Leads: Build the Permission Gate Before the Follow-Up

WhatsApp AI for Real Estate Leads: Build the Permission Gate Before the Follow-Up

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19 min read
Search Console Rows Don’t Add Up? Check the Locale URL and Canonical First

Search Console Rows Don’t Add Up? Check the Locale URL and Canonical First

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22 min read
When a Swiss Investing Guide Has Impressions but No Visible Queries: A GSC Review

When a Swiss Investing Guide Has Impressions but No Visible Queries: A GSC Review

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22 min read
Containment Is Not Resolution: A Case-Level Chatbot Scorecard

Containment Is Not Resolution: A Case-Level Chatbot Scorecard

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20 min read
LLM Production Capacity: A SLO-First Load Test for Real Traffic

LLM Production Capacity: A SLO-First Load Test for Real Traffic

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17 min read
ChatGPT vs Gemini in 2026: A Buyer’s 12-Task Prompt Portability Test

ChatGPT vs Gemini in 2026: A Buyer’s 12-Task Prompt Portability Test

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18 min read
Before Enabling Sales Navigator CRM Sync: A 12-Case Sandbox Acceptance Test

Before Enabling Sales Navigator CRM Sync: A 12-Case Sandbox Acceptance Test

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18 min read
Can You Trust AI SEO Statistics? A 10-Claim Editorial Evidence Audit

Can You Trust AI SEO Statistics? A 10-Claim Editorial Evidence Audit

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18 min read
Voice AI Data Flows: A Buyer Evidence Test for GDPR and UK Transfers

Voice AI Data Flows: A Buyer Evidence Test for GDPR and UK Transfers

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20 min read
Dental AI Phone Reception: A 16-Scenario Acceptance Test for Booking, Safety and Human Handoff

Dental AI Phone Reception: A 16-Scenario Acceptance Test for Booking, Safety and Human Handoff

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18 min read
AI Tools for Swiss SMEs: A 12-Case Account Ownership and Offboarding Test

AI Tools for Swiss SMEs: A 12-Case Account Ownership and Offboarding Test

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21 min read
Voice Chatbot vs IVR: A 12-Scenario Acceptance Test for Customer-Service Calls

Voice Chatbot vs IVR: A 12-Scenario Acceptance Test for Customer-Service Calls

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17 min read
AI Phone Reception for Law Firms: A 12-Scenario Intake Boundary Test

AI Phone Reception for Law Firms: A 12-Scenario Intake Boundary Test

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20 min read
WhatsApp AI Agent Handoff: A 12-Case Buyer Test Before Launch

WhatsApp AI Agent Handoff: A 12-Case Buyer Test Before Launch

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20 min read
French Accounting Lead Data: A 12-Case Provenance Gate Before Outreach

French Accounting Lead Data: A 12-Case Provenance Gate Before Outreach

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17 min read
Belgium’s New-Car Handover: A 12-Case Check That Connects the Order, Invoice and Vehicle

Belgium’s New-Car Handover: A 12-Case Check That Connects the Order, Invoice and Vehicle

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22 min read
A Voice Agent Hasn’t Booked the Table Until the Reservation Record Agrees

A Voice Agent Hasn’t Booked the Table Until the Reservation Record Agrees

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19 min read
An AI Recruiting Agent Should Schedule, Not Select: A 14-Case SME Release Test

An AI Recruiting Agent Should Schedule, Not Select: A 14-Case SME Release Test

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17 min read
Your AI Agent Passed Last Month. Does It Know the Procedure Changed?

Your AI Agent Passed Last Month. Does It Know the Procedure Changed?

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21 min read
Workflow Retries Can Duplicate Business Actions: A 12-Case Replay-Safety Test

Workflow Retries Can Duplicate Business Actions: A 12-Case Replay-Safety Test

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19 min read
Before You Upload a Client File to AI: A 12-Case Release Gate

Before You Upload a Client File to AI: A 12-Case Release Gate

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22 min read
AI Agent Pilot Checklist: 12 Cases to Test Before Production

AI Agent Pilot Checklist: 12 Cases to Test Before Production

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18 min read
Clay vs PhantomBuster for B2B Prospecting: A 12-Case Workflow Gate

Clay vs PhantomBuster for B2B Prospecting: A 12-Case Workflow Gate

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16 min read
Internal Links Need Jobs, Not Quotas: A 12-Case Editorial Routing Test

Internal Links Need Jobs, Not Quotas: A 12-Case Editorial Routing Test

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22 min read
Voice AI Audio Compatibility: A 12-Case Phone/Web Acceptance Test

Voice AI Audio Compatibility: A 12-Case Phone/Web Acceptance Test

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26 min read
Voice AI Numbers Need an Acceptance Test, Not an Accuracy Slogan

Voice AI Numbers Need an Acceptance Test, Not an Accuracy Slogan

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23 min read
Voice-AI Overflow Is a Capacity Policy, Not a Transfer Button

Voice-AI Overflow Is a Capacity Policy, Not a Transfer Button

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22 min read
Human Approval Is Not a Safety Gate Until It Binds the Exact Action

Human Approval Is Not a Safety Gate Until It Binds the Exact Action

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20 min read
Speed-to-Lead Is Not a Universal Five-Minute Rule: Build a Capacity-Aware SLA

Speed-to-Lead Is Not a Universal Five-Minute Rule: Build a Capacity-Aware SLA

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18 min read
Swiss Equity Backtesting: A Point-in-Time Audit Before You Trust the Curve

Swiss Equity Backtesting: A Point-in-Time Audit Before You Trust the Curve

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26 min read
AI Agent or Workflow Automation? A Decision Test for Swiss SMEs

AI Agent or Workflow Automation? A Decision Test for Swiss SMEs

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17 min read
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