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Sonia Bobrik

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The Invisible Work That Makes “Favorites” Feel Inevitable
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The Invisible Work That Makes “Favorites” Feel Inevitable

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5 min read
Reliability Is a Reputation System: How Technical Teams Earn (or Lose) Trust in Public
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Reliability Is a Reputation System: How Technical Teams Earn (or Lose) Trust in Public

#devops #leadership #management #sre
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5 min read
Strategic PR as a Growth System (Not a “Nice-to-Have”)
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Strategic PR as a Growth System (Not a “Nice-to-Have”)

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4 min read
PR From Day One: The Startup Advantage Nobody Can Copy
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PR From Day One: The Startup Advantage Nobody Can Copy

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5 min read
Cryptocurrency Without the Hype: What You Actually Need to Know Before You Touch It
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Cryptocurrency Without the Hype: What You Actually Need to Know Before You Touch It

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4 min read
PR in Web3: How to Earn Trust When Everything Is Public, Permanent, and Fast
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PR in Web3: How to Earn Trust When Everything Is Public, Permanent, and Fast

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5 min read
PR as a Growth Primitive: Turning Media Visibility into Investor and Partner Momentum
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PR as a Growth Primitive: Turning Media Visibility into Investor and Partner Momentum

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4 min read
Funding Closed. Now Comes the Hard Part: Earning Trust at Scale
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Funding Closed. Now Comes the Hard Part: Earning Trust at Scale

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5 min read
Hiring an Interior Designer Isn’t a Luxury — It’s a Risk-Control Move
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Hiring an Interior Designer Isn’t a Luxury — It’s a Risk-Control Move

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5 min read
Practical Finance for People Who Build Things: Keeping Momentum Without Burning Out Your Cash
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Practical Finance for People Who Build Things: Keeping Momentum Without Burning Out Your Cash

#developer #productivity #sideprojects #startup
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5 min read
Proof-Driven Engineering: Turning “We Think” Into “We Can Show”
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Proof-Driven Engineering: Turning “We Think” Into “We Can Show”

#devops #softwareengineering #sre #testing
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5 min read
Reputation Is a Financial Variable (Even If Your Spreadsheet Pretends It Isn’t)
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Reputation Is a Financial Variable (Even If Your Spreadsheet Pretends It Isn’t)

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5 min read
Cash Timing Is Strategy: The Hidden Engine Behind “Good” Numbers
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Cash Timing Is Strategy: The Hidden Engine Behind “Good” Numbers

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5 min read
Finance That Prevents Regret: Building a System That Survives Real Life
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Finance That Prevents Regret: Building a System That Survives Real Life

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5 min read
The Anti-Scam Playbook: A Research-Driven Way to Stop Getting Tricked Online
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The Anti-Scam Playbook: A Research-Driven Way to Stop Getting Tricked Online

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5 min read
Staying Solvent When Everything Gets More Expensive: A Practical Playbook for Real Life
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Staying Solvent When Everything Gets More Expensive: A Practical Playbook for Real Life

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5 min read
The High-Trust Personal Page: How to Turn “Who Are You?” Into Clarity People Can Act On
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The High-Trust Personal Page: How to Turn “Who Are You?” Into Clarity People Can Act On

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4 min read
Online Doctor Directories: How to Use Them Without Getting Tricked (or Wasting Weeks)
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Online Doctor Directories: How to Use Them Without Getting Tricked (or Wasting Weeks)

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5 min read
How Independent Car News Sites Really Work (and How to Read Them Without Getting Played)
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How Independent Car News Sites Really Work (and How to Read Them Without Getting Played)

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5 min read
Underwater Photography That Actually Matters: A Future-Proof Skill for Storytellers
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Underwater Photography That Actually Matters: A Future-Proof Skill for Storytellers

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6 min read
The Hard Reset Mindset: Building a Business That Doesn’t Need Calm to Win
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The Hard Reset Mindset: Building a Business That Doesn’t Need Calm to Win

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5 min read
Viral Doesn’t Mean Lucky: How Small Companies Build Share-Worthy Content With (Almost) No Budget
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Viral Doesn’t Mean Lucky: How Small Companies Build Share-Worthy Content With (Almost) No Budget

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5 min read
Basketball in 2026: Space, Data, and the Skills That Don’t Expire
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Basketball in 2026: Space, Data, and the Skills That Don’t Expire

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5 min read
The New Rules of Digital Marketing: How to Win Attention Without Burning Trust
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The New Rules of Digital Marketing: How to Win Attention Without Burning Trust

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5 min read
Truth Over Hype: Credible Storytelling That Wins Attention in a Noisy World
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Truth Over Hype: Credible Storytelling That Wins Attention in a Noisy World

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5 min read
AI Didn’t Replace PR — It Rewrote the Job Description
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AI Didn’t Replace PR — It Rewrote the Job Description

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5 min read
Emotional Marketing Isn’t “Soft.” It’s a Precision Tool.
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Emotional Marketing Isn’t “Soft.” It’s a Precision Tool.

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5 min read
Trust Isn’t a Feeling: It’s a System You Engineer
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Trust Isn’t a Feeling: It’s a System You Engineer

#discuss #community #systemdesign #ux
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5 min read
The C-Suite Personal Brand That Actually Moves the Business
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The C-Suite Personal Brand That Actually Moves the Business

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5 min read
PR for Technical Teams: Reputation Engineering in a Distrustful, High-Noise World
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PR for Technical Teams: Reputation Engineering in a Distrustful, High-Noise World

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5 min read
Trust Is an Interface: How Tech Brands Earn Belief in an Era of Skepticism, AI Noise, and Short Attention
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Trust Is an Interface: How Tech Brands Earn Belief in an Era of Skepticism, AI Noise, and Short Attention

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5 min read
Shipping a Container You Can Trust: Building a Safer, Boring, Repeatable Automation Image
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Shipping a Container You Can Trust: Building a Safer, Boring, Repeatable Automation Image

#automation #devops #docker #security
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6 min read
Curiosity as a Skill: How Exploring New Ideas Actually Changes Your Brain, Your Work, and Your Future
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Curiosity as a Skill: How Exploring New Ideas Actually Changes Your Brain, Your Work, and Your Future

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5 min read
Trust Is a Technical Feature: How Engineers Can Communicate Reliability Without Hype
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Trust Is a Technical Feature: How Engineers Can Communicate Reliability Without Hype

#leadership #softwareengineering #sre #writing
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5 min read
Reading That Actually Sticks: Building a Personal System in a Scroll-First World
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Reading That Actually Sticks: Building a Personal System in a Scroll-First World

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5 min read
Web3 PR That Actually Works: Evidence, Trust, and Execution Under Fire
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Web3 PR That Actually Works: Evidence, Trust, and Execution Under Fire

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5 min read
Designing Systems That Don’t Lie: How to Build Software That Fails Loudly, Recovers Fast, and Keeps User Trust
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Designing Systems That Don’t Lie: How to Build Software That Fails Loudly, Recovers Fast, and Keeps User Trust

#architecture #softwareengineering #sre #systemdesign
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6 min read
Trust Is an Engineered Outcome: How Tech Teams Can Communicate Through Failure Without Losing Their Future
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Trust Is an Engineered Outcome: How Tech Teams Can Communicate Through Failure Without Losing Their Future

#devops #leadership #management #sre
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5 min read
Trust Is a System: How Tech Teams Build Reputation That Survives the Next Crisis
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Trust Is a System: How Tech Teams Build Reputation That Survives the Next Crisis

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5 min read
Trust Is an Operating System: How Tech Teams Earn Belief When Nobody Has Time to “Believe”
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Trust Is an Operating System: How Tech Teams Earn Belief When Nobody Has Time to “Believe”

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5 min read
Crisis-Proof Communication: How to Turn Chaos Into Credibility (Without Sounding Like a Robot)
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Crisis-Proof Communication: How to Turn Chaos Into Credibility (Without Sounding Like a Robot)

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6 min read
Trust Is Now a Product Feature: A Practical Communication System for Tech, Web3, and Fintech
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Trust Is Now a Product Feature: A Practical Communication System for Tech, Web3, and Fintech

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6 min read
PR That Actually Works: Building Trust as a System, Not a Campaign
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PR That Actually Works: Building Trust as a System, Not a Campaign

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5 min read
The Feedback System That Actually Improves Products: Turning Noise into Decisions
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The Feedback System That Actually Improves Products: Turning Noise into Decisions

#management #product #productivity #softwaredevelopment
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5 min read
Zero-Downtime Schema Changes in SQL Server: The Reality Behind “Just Run the Migration”
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Zero-Downtime Schema Changes in SQL Server: The Reality Behind “Just Run the Migration”

#database #performance #sql #sre
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6 min read
When Your AI Reads the Internet, It Inherits the Internet’s Threat Model
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When Your AI Reads the Internet, It Inherits the Internet’s Threat Model

#ai #cybersecurity #llm #security
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6 min read
Idempotency Is a Contract, Not a Feature: How to Make Retries Boring (and Safe)
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Idempotency Is a Contract, Not a Feature: How to Make Retries Boring (and Safe)

#api #architecture #distributedsystems #systemdesign
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5 min read
The Quiet Skill That Prevents Repeat Outages: Writing Incidents Like an Engineer, Not a Courtroom
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The Quiet Skill That Prevents Repeat Outages: Writing Incidents Like an Engineer, Not a Courtroom

#devops #softwareengineering #sre #writing
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5 min read
The Reliability-First Way to Use AI Writing Tools Without Losing Your Voice
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The Reliability-First Way to Use AI Writing Tools Without Losing Your Voice

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5 min read
When Systems Fail, Trust Is the Real Incident: A Practical Guide to Communication for Engineers and Founders
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When Systems Fail, Trust Is the Real Incident: A Practical Guide to Communication for Engineers and Founders

#devops #leadership #sre #startup
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5 min read
The New Cost of Trust: Why Supply Chains and Identity Now Decide Whether Your Product Survives
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The New Cost of Trust: Why Supply Chains and Identity Now Decide Whether Your Product Survives

#architecture #cybersecurity #opensource #security
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5 min read
Email Authentication That Holds Up in the Real World (SPF, DKIM, DMARC — and the messy parts)
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Email Authentication That Holds Up in the Real World (SPF, DKIM, DMARC — and the messy parts)

#cybersecurity #devops #networking #security
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6 min read
When Everything Is On Fire: Incident Communication That Engineers (and Users) Can Trust
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When Everything Is On Fire: Incident Communication That Engineers (and Users) Can Trust

#devops #softwareengineering #sre #ux
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5 min read
The Practical Value of Public Relations Services: Trust, Risk, and Momentum
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The Practical Value of Public Relations Services: Trust, Risk, and Momentum

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5 min read
Visual Storytelling in the Slide Era: Make Your Slides Think With You
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Visual Storytelling in the Slide Era: Make Your Slides Think With You

#design #productivity #ux
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5 min read
AI Notebooks Aren’t Magic: How to Turn “Chatty Analysis” into Decisions You Can Defend
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AI Notebooks Aren’t Magic: How to Turn “Chatty Analysis” into Decisions You Can Defend

#ai #analytics #datascience #productivity
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5 min read
Ship With Confidence: How to Build Trust Into Your Web App Before the Launch
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Ship With Confidence: How to Build Trust Into Your Web App Before the Launch

#product #softwaredevelopment #ux #webdev
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5 min read
Shipping Crypto Features Without the Fog: A Developer’s Guide to Safer UX and Fewer Support Nightmares
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Shipping Crypto Features Without the Fog: A Developer’s Guide to Safer UX and Fewer Support Nightmares

#security #ux #web3 #webdev
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5 min read
The Finance Layer for Real Life: Build a Money System That Doesn’t Crash Under Load
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The Finance Layer for Real Life: Build a Money System That Doesn’t Crash Under Load

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5 min read
Passkeys in Production: What “Passwordless” Really Means for Engineers
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Passkeys in Production: What “Passwordless” Really Means for Engineers

#architecture #cybersecurity #security #softwareengineering
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5 min read
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